What is the 'Too Good To Go' service?

An app that allows users to buy surplus food at a discount, aiming to reduce food waste. Users receive mystery 'Surprise Bags' with fresh, unsold items.

Where will the Super Value expansion take place?

Starting June 17, 2026, 15 new stores in Saitama and Chiba will join, making all 26 Super Value locations accessible via the app.

What’s inside the 'Surprise Bag'?

Contents are a surprise, but typically include Super Value’s prepared meals based on daily surplus. Many users say the mystery is part of the fun.

Is the app free to use?

Yes, downloading and registering is free. Purchases are made per 'Surprise Bag,' with prices set by each store.

What is the environmental impact of this initiative?

Too Good To Go has saved over 600 million meals globally. This expansion helps reduce food waste and promotes sustainable consumption in Japan.

World's No.1* Nordic Food Waste Reduction App 'Too Good To Go' Expands Service to All Stores of 'Super Value' Across One Metropolis and Two Prefectures

Published Jun 16, 2026 8:00 PM ・ Updated Jun 16, 2026 1:27 PM ・ 13 min read ・ Source: PR TIMES

Too Good To Go Japan announces the expansion of its food waste reduction app service to 15 additional stores across Saitama and Chiba prefectures, effective June 17, 2026. Combined with existing Tokyo locations, the service will now be available at all 26 Super Value stores.

Too Good To Go Japan Co., Ltd. (headquartered in Shibuya, Tokyo; CEO: Hiroto Ooka), the Japanese subsidiary of Too Good To Go (headquartered in Denmark), operator of the world's No.1* Nordic food waste reduction app 'Too Good To Go (Too Good To Go)', announces the expansion of its partnership with Super Value Co., Ltd. (a subsidiary of OIC Group Co., Ltd., hereinafter 'OIC Group'), to increase the number of service locations by 15 stores across one metropolis and two prefectures, effective Wednesday, June 17, 2026. With this expansion, combined with existing stores in Tokyo, the service will become available at all Super Value stores (total of 26 stores).

Super Value began a pilot launch of 'Too Good To Go' at two stores in Tokyo at the end of March 2026. The initiative has demonstrated clear benefits, including reduced food waste disposal costs and increased customer visits, confirming effectiveness in both food waste reduction and creating new customer engagement opportunities.

Regular users have also emerged, with feedback such as 'I look forward to seeing what’s inside' and 'It was great last time.' Stores have reported positive responses, noting that the surprise bags often lead customers to purchase additional items, creating a ripple effect on sales.

Based on these results, Super Value has decided to expand the service to all its stores nationwide.

World's No.1*: Based on user count among food waste reduction apps - Survey period: As of October 2025 - Survey scope: 88 B2C food marketplace platforms across up to 65 countries - Survey method: Publicly disclosed user numbers from news feeds, press releases, and official websites of competing platforms (internal research)

Service Expansion Overview

[Expansion Start Date] June 17, 2026 (Thursday)

[Products] Selected prepared food items

[Existing Participating Stores] Fukaya Store, Shimo Store, Nishiohku Store, Ropia Matsubara Store, Ropia Kokubunji Store, Ropia Setagaya Store, Ropia Shinagawa Yashio Store, Ropia Nerima Oizumi Store, Ropia Fuchu Nakamachi Store, Ropia Suginami Takaido Store, Ropia Hachioji Takao Store

[Newly Introduced Stores]

Saitama Prefecture (12 stores): Kasukabe Store, Iwatsuki Store, Kasukabe Oba Store, Kasukabe Obuchi Store, Minami-Urawa Store, Kawaguchi Maekawa Store, Omiya Mitsuhashi Store, Ropia Toda Store, Ropia Soka Store, Ropia Hanno Store, Ropia Kawaguchi Ikari Store, Ropia Iruma Kasugachō Store

Chiba Prefecture (3 stores): Matsudo Goka Store, Minamifunabashi Store, Makuhari Nishi Store

*Store availability and service periods may be suspended or changed without prior notice depending on product availability.

Comment from Too Good To Go Representative

(Hiroto Ooka, CEO, Too Good To Go Japan Co., Ltd.)

'We are honored to further strengthen our partnership with Super Value and expand our service to all stores across one metropolis and three prefectures.

The pilot launch in Tokyo demonstrated clear food waste reduction benefits, while also allowing us to deliver a wide range of Super Value’s prepared foods and coffee to our users. We are delighted that 'Too Good To Go' has been able to offer customers a 'new delicious choice.'

With this full-scale expansion, we aim to bring 'Too Good To Go' to more communities in Saitama, Chiba, and beyond, encouraging more people to easily and enjoyably participate in food waste reduction as part of their daily lives.'

About OIC Group

OIC Group, operating as a comprehensive food distribution company, aims to deliver the experience of 'delicious, fun, and joyful' food to the world. Founded in 1971 as a specialty meat shop, it expanded into supermarkets offering a full range of fresh foods. Today, the group has grown beyond retail into production, manufacturing, trade, wholesale, and food service, positioning itself as a 'food theme park.' With growth continuing across Asia and globally, the group aims to achieve 2 trillion yen in sales by fiscal year 2031.

About Super Value

Company Name: Super Value Co., Ltd. Head Office: 4F, Sankyodo Building, Miyamotomachi 5-18, Ōmiya City, Saitama Prefecture Established: March 1996 Representative: President & CEO Hitoshi Hamano Business: Operation of standalone food supermarket retail stores

About Too Good To Go

Too Good To Go is a Danish social good company founded to combat food waste by giving surplus food value and striving for a planet with no food waste. Operating in 21 countries across Europe, North America, and the Asia-Pacific region, it runs the world’s largest food waste marketplace, with over 120 million registered users and more than 200,000 partner businesses. To date, it has saved over 600 million meals from being wasted. The platform partners with a wide range of food businesses, including grocery stores, bakeries, cafés, casual dining, fast food, food manufacturers, and wholesalers, with major participants such as Carrefour, ALDI, Unilever, Starbucks, Whole Foods Market, SPAR, and PAUL Group. In Japan, the app surpassed 500,000 registered users within just three and a half months of its official launch, marking the fastest growth among its 21 operating countries.

Too Good To Go’s vision is 'WE DREAM OF A PLANET WITH NO FOOD WASTE.' To achieve this, its mission is to 'INSPIRE AND EMPOWER EVERYONE TO FIGHT FOOD WASTE TOGETHER.' Beyond simply offering an app, Too Good To Go engages consumers, businesses, and society as a whole, creating accessible systems that allow everyone to easily take action against food waste in their daily lives—because small individual choices can lead to big collective change.

App Overview & Download

App Name: Too Good To Go (Too Good To Go) Price: Free Supported OS: iOS / Android App Store: Too Good To Go: Start Making Delicious Choices - App Store Google Play: Too Good To Go: Start Making Delicious Choices - Google Play App

Partner Store Recruitment

Too Good To Go Japan is actively seeking partner stores and businesses that share our commitment to reducing food waste and enhancing business sustainability.

Partner registration: https://www.toogoodtogo.com/ja/surplus-food-marketplace#form

Company Overview

Company Name: Too Good To Go Japan Co., Ltd. CEO: Hiroto Ooka

FACT BOX

Source: PR TIMES
Category: Partnership
Organizations: Carrefour / ALDI / Whole Foods Market