It's okay if it's not a 'formal commemorative photo session'.

It's okay if it's not a 'formal commemorative photo session'.

Not just for special occasions like Shichi-Go-San or Omiyamairi,

'We want to preserve even the ordinary, everyday moments that can't be repeated.'

That's the idea behind torch's 'Children's Photo Studio'—a place families can visit casually.

Spreading by word of mouth, with around 80% of customers being repeat visitors.

Centered on local parenting families, about 80% of the families who visit are repeat customers.

As of July 2026, there are over 300 reviews on the reservation site,

and Google Maps features **★5.0** ratings.

Customer feedback includes:

'My shy daughter quickly felt at ease, and I had fun too.'

'The staff were so kind! My child keeps saying they want to go back.'

'We've been coming every year since newborn, for 1st, 2nd, and 3rd birthdays.'

Many comments praise not just the photos, but the quality time spent as a family.

Families return repeatedly for birthdays, half-birthdays, school enrollment, backpack photos, and family portraits—making it a 'go-to photo studio for everyday moments' tied to children's growth.

'We want to relax and preserve memories just as we are.'

This photo studio aligns with the values of today's parenting generation.

In recent years, more families from outside the prefecture are visiting to experience its unique atmosphere.

With no waiting time thanks to a fully reserved system, transparent pricing,

and simple plans that don't rely on upselling albums,

it's becoming popular to combine visits with Ise Grand Shrine pilgrimages or family trips.

Come as you are—no preparation needed.

Almost everything required for the shoot is included in the plan:

Private studio rental, rental costumes, hats, hair accessories, props,

basic hairstyling, photography, editing, and digital data—all included.

In addition to children's outfits, we also offer natural-style clothing for families, like white shirts and white dresses. Even if you're unsure what to wear, you can visit with ease.

Up to five family members can be photographed at no extra cost.

The spotlight doesn't have to be on just one child.

The older sibling.

The younger sibling.

Brothers and sisters together.

And the whole family.

All can be photographed at no additional charge for up to five people.

Popular sessions include after-school activity uniforms, school backpacks,

musical instruments, junior high and high school uniforms,

and even parents in work uniforms—firefighters, Self-Defense Forces, nurses, etc.

Pet photography with dogs is also popular.

Staff Comment:

'We think many families are wondering, 'Where should we go this summer? What should we do?'

Choosing matching outfits,

wearing favorite hats—

these preparation moments are part of the family memory too.

We'd be delighted if visiting the photo studio became a fun summer event for the whole family.

After the shoot, take a walk along the Outer Shrine approach,

treat yourselves to red bean ice or ice cream.

Nearby, the Ise City History Museum offers free admission for children,

so families can enjoy a relaxed summer day together.

We hope families leave smiling, saying, 'Today was so much fun,'

making their summer in Ise a truly memorable one.

This summer only, we're offering 'one more set' for free.

During the summer break, we're offering a fourth photo set

(usually ¥5,000) at no cost, in addition to the usual three.

For example:

· Solo photo of the older child

· Solo photo of the younger child

· Sibling photo

· Family photo (normally ¥5,000 → free)

Missed backpack photos from spring?

A long-awaited couple's anniversary shot?

A group photo with grandparents during homecoming?

You can freely mix and match according to your needs.

[Campain Details]

· Period: July 19, 2026 – August 31, 2026

· Benefit: Free addition of a fourth photo set (worth ¥5,000)

· Location: torch Ise Jingumae Store

· Reservation: Via the official Instagram highlight

https://www.instagram.com/torch.isejingumae/

― Company Overview ―

Company: torch LLC Representative: Taeko Soeda

torch LLC, based in Ise City, Mie Prefecture, operates photo studios and offers cultural experiences for international visitors, local events, and social initiatives.

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photomar Founded in 2012, this fully reserved photo studio is located on a hill surrounded by nature (approx. 700 tsubo), with a private address. Specializing in location shoots for Shichi-Go-San, family photos, and wedding photography, it is now planned and operated by torch LLC. Instagram: https://www.instagram.com/photomar___ise/

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torch Sarutahiko Shrine Front Store A photo studio offering easy kimono photo sessions near Ise Grand Shrine. With simple and transparent pricing, it helps families create natural memories. Instagram: https://www.instagram.com/torch.sarutahikojinjyamae/

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torch Ise Jingumae Store Offers simple photo plans to casually capture 'the present moment' of children and families, from ordinary days to special occasions. Instagram: https://www.instagram.com/torch.isejingumae/

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hanataba photo A semi-custom photo brand by a team of hairstylists and childcare workers, co-creating new kinds of 'cuteness' with customers through makeup and photography. Instagram: https://www.instagram.com/hanataba_ise/

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once A dog photo brand with the concept 'Turn your dog into art.' Each session is fully reserved, carefully capturing each dog's personality and expressions. A portion of sales supports dog rescue activities. Instagram: https://www.instagram.com/once___dog/

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Torch Experience Ise Offers private programs for international visitors to experience Japanese culture and local charm. More than sightseeing. Experience the Japan locals love. Instagram: https://www.instagram.com/torch_experience_ise

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Social Initiatives In collaboration with picture book creators tupera tupera, developed the character 'Hamin & Friends' to promote understanding of children with disabilities and their families. Featured on NHK's 'Aokiiro,' sold as goods via Felissimo, and involved in gift projects with Ise City Welfare Division.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: tupera tupera / NHK