Young Staff Members Develop New MVV (Mission, Values, Vision) Over One-Year Initiative

The Toshima Mirai Bunka Foundation (President: Naoto Aiba) has established a new "MVV (Mission, Values, Vision)" outlining the foundation's purpose, guiding principles, and future aspirations.

This MVV was developed through a project led by young, frontline staff members.

Over approximately one year starting summer 2025, 11 young staff members selected from various departments conducted workshops and ongoing discussions, culminating in this new framework for the foundation's future.

Empowering young staff to envision the foundation's future

The project was launched with the goal of encouraging each staff member to re-examine the foundation's purpose and cultivate shared values for the future.

The team held seven main workshops, three supplementary sessions, and continued discussions after the workshops concluded, refining their ideas through dialogue with the President and department heads.

Through sustained dialogue across departments and positions, diverse perspectives on the foundation's history, commitment to cultural and artistic activities, and relationships with the community converged into a unified MVV.

MVV Development Process

STEP 1: Deepening mutual understanding and learning the foundation's history

Project members shared personal experiences and values through "Jibun-Gatari" (self-narratives) and deepened their organizational understanding through "Rekishi-Gatari" (historical narratives) reflecting on the foundation's journey. They also enhanced their understanding of MVVs by studying examples from other organizations.

STEP 2: Idea generation and discussion

Based on ideas contributed from various departments, the team extracted numerous keywords and aspirations such as "connecting people's hearts and creating vibrant communities" and "invigorating communities through culture." Active discussions were held both in person and online.

STEP 3: Incorporating perspectives across the foundation

The team collected diverse input through surveys and interviews with section-level staff, refining expressions while maintaining an organization-wide perspective.

STEP 4: Ongoing discussions leading to completion

After the workshops concluded, the team continued discussions without compromise, conducting repeated deliberations with the President and department heads, ultimately finalizing the MVV after about one year.

Whiteboard from MVV Development Workshop Scene from MVV Development Workshop

Newly Established MVV

Mission (Why do we exist?)

Creating a "city of aspiration" through culture—hand in hand with the community.

We are committed to realizing the Toshima City Basic Plan's vision of a "city blooming with encounters and smiles" by leveraging culture together with local residents.

Values (What we cherish)

・Respecting diversity and turning differences and change into energy.

・Taking pride in cultural work and striving to create excellence.

・Connecting people to people, people to community, and people to culture—passing this forward to the future.

Vision (Our desired future)

・Trusted and genuinely needed by the local community.

・Engaging in work that only we can accomplish.

・Ensuring happiness for our staff, their families, and all who work alongside us.

Voices from participating members

Participants shared reflections such as, "I realized how challenging it is to put into words how we want the foundation to be," and "I formed connections beyond my department and gained hope for the foundation's future."

President's Comment

President: Naoto Aiba | Photographer: Nobu Yamagishi

This newly established MVV serves as our guiding compass for continuing to walk alongside the community. Culture has the power to connect people, nurture pride and attachment in communities, and inspire hope for the future. We are committed to embodying the spirit of this MVV in our daily activities and remaining an organization genuinely needed by society. Moving forward, we will continue working with all of you to build a "city of aspiration" through the power of culture.

Next Steps

The establishment of the MVV is not the end.

The foundation is actively promoting organizational-wide understanding through initiatives such as creating explanatory materials for staff and distributing video messages from the President. Going forward, each staff member will strive to embody the MVV, working toward becoming a foundation truly needed by the community.

[Foundation Overview]

[Name] Toshima Mirai Bunka Foundation [Address] 1-20-10 Higashi-Ikebukuro, Toshima City, Tokyo [President] Naoto Aiba [Activities] Cultural and artistic promotion, cultural facility management, and more

[Website] https://www.toshima-mirai.or.jp/

[Inquiries]

Toshima Mirai Bunka Foundation, General Affairs Division, General Affairs Group TEL: 03-3590-7581