Toyo Beverage Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Satoshi Kumagai) announces the launch of 'Milk Ice Au Lait,' featuring condensed milk from Hokkaido's Machimura Farm. The product will be released sequentially at convenience stores nationwide starting June 16, 2026 (Tuesday), and at mass retailers starting June 17 (Wednesday), excluding some regions and locations.
* Uses 1.0% Machimura Farm condensed milk (as a percentage of the product). * Machimura Farm is not the manufacturing location.
A dessert beverage that brings the rich depth of Hokkaido's Machimura Farm condensed milk—a taste of melting happiness. What if you could drink the deliciousness of sweet, cold milk ice cream? Born from this idea, the new 'Machimura Farm Milk Ice Au Lait' has arrived. Supervised by Machimura Farm, a pioneer in modern Japanese dairy farming with over 100 years of history, this beverage uses high-quality condensed milk to create a flavor that feels just like drinking actual milk ice cream. It achieves a rich, creamy mouthfeel while maintaining a pleasant, refreshing aftertaste.
Attention to the design that captures the deliciousness of milk ice cream while following the series' world-view! The new 'Milk Ice Au Lait' features a white-based design, carrying on the Hokkaido iconography, while introducing visuals that intuitively convey the smooth, delicious nature of milk ice cream. Fans can continue to enjoy the established world-view of the 'Machimura Farm' series.
A 'drinkable milk ice cream.' A new sensation to enjoy creamy richness. In recent years, interest has been growing in 'reward-style' dessert drinks that leverage the rich flavor and quality of milk. This product was born from the harmony of the depth provided by Machimura Farm’s condensed milk and its gentle sweetness. It is the perfect drink for those looking to enjoy a small luxury in their daily lives.
About Machimura Farm: Founded in 1917 in Ebetsu, Hokkaido, Machimura Farm is a pioneer in modern Japanese dairy farming with over 100 years of history. They prioritize creating an environment where cows live with minimal stress, including feeding them pasture grown on organic fertilizer. They offer a range of safe, high-quality products including traditional fresh butter, special milk, yogurt, cheese, and sweets. As of the end of May 2026, they operate nine directly managed shops.
FACT BOX
- Source: PR TIMES
- Category: New Product