Opening of the In-house Studio 'ToyoTube SHINAGAWA STUDIO'

Toyota Tsusho Corporation (hereinafter: Toyota Tsusho) will open its in-house studio, 'ToyoTube SHINAGAWA STUDIO', at its Tokyo Head Office (Minato-ku, Tokyo) on April 1, 2026, for the purpose of revitalizing communication among employees.

In its Mid-Term Business Plan (fiscal year ending March 2026 to fiscal year ending March 2028), Toyota Tsusho advocates 'enhancing corporate value through dimensional upgrades' and positions 'Human Resources and Organization' as one of the four key dimensional upgrades. In an era where digitalization and AI are rapidly advancing, we believe that the value of people not just transmitting information accurately, but speaking live in their own words and sharing their thoughts, is higher than ever. By making the diverse backgrounds, differing strengths, and front-line challenges of each employee visible—thereby generating empathy and stimulation—Toyota Tsusho aims to awaken creativity and become a dynamic, living organization where the entire entity operates vibrantly.

Based on this concept, 'ToyoTube SHINAGAWA STUDIO' was designed as the sacred ground for our video platform and the 'heart' acting as the epicenter of information. Through the power of voice and video, we will broadcast the sight of awakened employees taking the center stage—a phenomenon not fully conveyed until now. This is achieved as executives and employees speak and express themselves, intersecting the frontlines of the world with diverse 'extraordinary talents'. Using 'ToyoTube SHINAGAWA STUDIO' as a starting point, employees will co-create as creators, accelerating the dimensional upgrade of our 'great brigade of 70,000'.

Overview of ToyoTube SHINAGAWA STUDIO Name: ToyoTube SHINAGAWA STUDIO (Common name: Shinasta) Total Area: 61.2 sq. meters Equipment: Large LED multi-monitor, switcher, recording camera, microphone, lighting, audio equipment

~Features~ Two areas, the 'Gallery Side' and the 'Newsroom Side', are available, allowing for different uses and scenes depending on the content and message to be broadcast.