Toyota Tsusho Corporation (hereinafter: Toyota Tsusho) will establish its in-house studio "ToyoTube SHINAGAWA STUDIO" at its Tokyo headquarters (Minato-ku, Tokyo) on April 1, 2026, with the aim of revitalizing communication among employees.

In its Medium-Term Management Plan (Fiscal Years 2026-2028), Toyota Tsusho aims for "Enhancement of Corporate Value through Dimensional Advancement," positioning "Human Resources and Organization" as one of the four dimensions for advancement. In an era of rapid digitalization and AI advancement, we believe that the value of people sharing their thoughts, speaking live in their own words, and conveying information not just accurately, but with personal touch, is increasing more than ever. Toyota Tsusho aims to become a dynamic organization where creativity is awakened and the entire organization thrives, by visualizing the diverse backgrounds, unique strengths, and on-site challenges of each employee, thereby fostering empathy and inspiration.

Under this philosophy, "ToyoTube SHINAGAWA STUDIO" has been designed as the "heart" of our video platform, a sacred place for information and its origin. By having executives and employees speak and express themselves, and by connecting with sites and diverse "unique talents" from around the world, we will convey, through the power of audio and video, the evolving stories of awakened employees who are becoming the protagonists, stories that have not been fully told until now. Starting from "ToyoTube SHINAGAWA STUDIO," employees will co-create as creators, accelerating the dimensional advancement of our "Grand Caravan of 70,000 People."

Overview of ToyoTube SHINAGAWA STUDIO

Name ToyoTube SHINAGAWA STUDIO (Commonly known as: ShinSta) Total Area 61.2㎡ Equipment Large LED multi-monitor, switcher, recording cameras, microphones, lighting, audio equipment

- Features - Equipped with two areas, "Gallery Side" and "Newsroom Side," allowing for flexible use depending on the content and message to be conveyed, and the intended scene. <figure class="pr-img__

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  • Source: PR TIMES
  • Category: News