Stock Investment Learning Survey 2026: 1 in 3 20-Somethings Utilize Seminars, Prioritizing 'Time Performance' and Investing in Knowledge

Online Stock School 'Stock School .com' Conducts 2026 Learning Fact-finding Survey

'Stock School .com' (operated by Treasure Promote Co., Ltd., Chiyoda-ku, Tokyo; CEO: Joe Segawa) conducted its annual 'Fact-finding Survey on Stock Investment Learning' targeting 800 individual investors nationwide. The survey highlighted that young investors in their 20s prioritize 'Time Performance' and are proactively learning by investing significant amounts in educational expenses.

### One-Third of Investors in Their 20s Use Seminars

In the survey of 800 investors, respondents were asked about the resources they have purchased or used to learn about stock investment. Among 20-somethings, 'Seminars (single-session/on-site or online)' ranked first at 33.9%. In contrast, for the 30s to 60s age groups, the top response was 'Have only used free information/services,' with rates exceeding 30% for those in their 40s and older (40s: 34.3%, 50s: 35.2%, 60s: 38.5%).

### Massive Generational Gap in 'School' Attendance vs. 'Self-Study'

The gap in usage of 'Seminars' and 'Schools (ongoing courses)' was particularly large across generations. The usage rate for 'Schools' among 20-somethings reached 20.5%, approximately 11 times higher than those in their 50s (1.9%) and 25 times higher than those in their 60s (0.8%). Conversely, senior investors (60s and 70s) showed strong support for 'Stock Magazines' (around 30%), while only 10.7% of those in their 20s used them. While seniors rely on traditional media and self-study, younger investors are leveraging the spread of online learning to actively seek expert guidance.

### 60% of Young Investors Spend Over 100,000 Yen on Learning

Regarding the cumulative amount spent on learning (excluding stock purchase costs), 60.7% of investors in their 20s reported spending 100,000 yen or more. This is approximately 2.3 times higher than the rate for those in their 50s (26.4%). The survey confirms that the younger generation is more willing to make an upfront investment in knowledge.

### Lack of Formal Learning Among Investors in Their 40s and 70s

On the other hand, over 20% of investors in their 40s and 70s reported that they had not used any resources—paid or free—to learn about stock investment. This reveals a clear generational divide in investment styles and attitudes toward learning.