【WILLER Student Support】Let’s Start Your Summer Journey! Student-Only Summer Sale Launches July 13 (Mon)

WILLER MARKETING Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President & CEO: Munao Tsujimoto) has launched a 'Student-Only Sale' today, July 13, 2026, on its reservation platform 'WILLER TRAVEL,' aiming to protect every student’s 'right to travel' amid rising prices and to support new encounters and challenges.

This initiative responds to the growing number of students who must give up on travel, visiting home, or socializing with friends due to inflation. We believe that 'travel only possible during student years' should be encouraged. Student travel fosters irreplaceable experiences—exposure to new values, regional engagement, and lifelong memories with friends. As a mobility provider, WILLER aims to reduce financial burdens, empower students to take that first step, and create opportunities for more students to freely move and enjoy diverse experiences during summer break.

Background of the 'WILLER Student Support' Project

"It's time to stop giving up because it's expensive. We want to build a society where no one abandons travel due to economic reasons."

Today, the impact of inflation extends beyond students’ daily lives—it affects their 'freedom to travel' and 'opportunities for new encounters and challenges.' Simple, heartfelt desires like 'wanting to visit friends,' 'attending fan events anywhere,' 'returning home for the holidays,' or 'creating unforgettable memories' are often abandoned with the excuse, 'It's too expensive, so there's nothing we can do.'

We want to change this reality, even if just a little. We envision a society where young people can act freely, without giving up on new experiences due to financial constraints. We also want them to enjoy comfortable travel without compromise. With human mobility peaking during summer vacation, we are launching this campaign to enable more students to travel safely and comfortably on WILLER EXPRESS.

By lowering price barriers, we hope more students can turn their 'I want to go' into 'I can go,' and enjoy summer-only journeys, experiences, and trips that become lifelong memories.

Overview of the 'Student-Only Sale'

Starting July 13 (Mon), we are offering three special benefits designed to lower costs and turn students’ desires to travel into reality.

### Campaign Details

Summer-Targeted 'Student-Only Sale'

- Reservation Period: July 13 (Mon), 2026 – September 11 (Fri), 2026 - Eligibility: Students (Student ID required at boarding) - Campaign Website: https://travel.willer.co.jp/campaign/student/

### Three Benefits Offered

1. 39% OFF on Highway Bus 'WILLER EXPRESS'!

This benefit offers a flat 39% discount—not 'up to 39% off'—regardless of high-price dates, routes, or seat classes.

- Eligible Departure Dates: July 21 (Tue), 2026 – September 30 (Wed), 2026 (excluding certain dates) - Eligible Brand: WILLER EXPRESS - Eligible Routes: Tokyo ⇔ Kansai, Tokyo ⇔ Aichi, Tokyo ⇔ Mie, Tokyo ⇔ Miyagi/Fukushima, Tokyo ⇔ Niigata, Tokyo ⇔ Nagano, Tokyo ⇔ Toyama/Ishikawa, Tokyo ⇔ Okayama, Tokyo ⇔ Hiroshima, Tokyo ⇔ Tottori/Shimane, Kansai ⇔ Aichi, Kansai ⇔ Shizuoka, Kansai ⇔ Fukuoka/Saga, Kansai ⇔ Niigata, Kansai ⇔ Hiroshima, Kansai ⇔ Ehime, Kansai ⇔ Tottori/Shimane, Kansai ⇔ Fukuoka/Saga

2. First 1,000 Students Only! Free 6-Month Premium Membership

To encourage students to keep traveling beyond summer, we are offering a free six-month 'Premium Membership (※1)'—which ensures comfortable and cost-effective future travel—to the first 1,000 students who sign up starting July 13 (Mon).

By simply registering your email and name, you can access a service that makes using highway buses and more convenient and affordable. (※1) Two membership types are available: 'General Membership (free)' and 'Premium Membership (annual fee: ¥1,100).' (https://travel.willer.co.jp/membership/)

3. Instantly Usable! 500-Yen Coupon for New App Downloads

All students who newly download the 'WILLER TRAVEL Official App (※2)' on their smartphones will receive a limited-time 500-yen coupon, usable immediately for same-day reservations.

(※2) The WILLER Official App is the official app of WILLER TRAVEL, featuring fun and valuable content such as the daily 'Travel Lottery' and app-exclusive events where users can win highway bus coupons.

### Contact Information

For inquiries regarding the 'Student-Only Sale,' please contact the WILLER TRAVEL Customer Center (※3).

Phone: 0570-200-770

Hours: Weekdays 10:00–18:00

(※3) Depending on the inquiry, it may take several business days to respond. Thank you for your understanding.

About the Reservation Platform 'WILLER TRAVEL'

'WILLER TRAVEL' is a comprehensive travel reservation platform that connects all of Japan through highway and overnight buses, and also offers ferries, trains, accommodations, and activities to support your every 'I want to go.'

Our goal is not merely to transport customers to their destinations.

We aim to be a comfortable, exciting travel platform that supports each individual’s sincere desires—'wanting to see a loved one,' 'experiencing unseen scenery,' 'escaping daily life to refresh'—so that the journey itself becomes part of the 'best memories.'

By leveraging technology to make travel smarter and human-centered service to make it richer, WILLER TRAVEL will continue delivering 'inspiration' and 'enrichment' to all customers.

URL: https://travel.willer.co.jp/