Treasure Factory to Open First 'Trefac Anime Lab' Store Specializing in Anime and Character Goods in Tachikawa, Tokyo on June 19th (Fri)!

Treasure Factory Co., Ltd., which operates over 300 reuse shops across the group, will open the first store of its new format, 'Trefac Anime Lab,' specializing in anime and character goods, on Friday, June 19, 2026, at 'From Nakabu' in Tachikawa, Tokyo. In conjunction with the opening, the official character 'Mikke Takarada' has been created. Developed in collaboration with popular chibi illustrator Mochimiko and named via public vote, she serves as the 'face of the brand' rather than just a mascot, proposing a new form of reuse. Tachikawa, a hub for subculture in Western Tokyo, will host the first store. The shop will utilize long-standing reuse expertise to perform specialized appraisals that evaluate not only rarity but also 'love for the work.' The interior, based on white and silver, evokes a research facility, aiming to be a community-rooted subculture sanctuary. The character 'Mikke Takarada' is designed as an assistant who loves finding treasures, reflecting the adorable world created by Mochimiko. To celebrate the opening, customers who add the official LINE account will receive shopping and buy-back coupons.