Trenders Rebrands Corporate Logo Following New Group CI Development

Trenders Co., Ltd. (Location: Shibuya-ku, Tokyo; President and CEO: Ryoko Kurokawa; TSE Growth Listing: Securities Code 6069) has renewed its corporate logo in conjunction with the development of a new CI (Corporate Identity) for the Trenders Group, driven by the further expansion of its business domains and organizational growth.

In line with this, Trenders' corporate logo has also been renewed and will be progressively implemented starting with the launch of the "Trenders Group Site" unveiled today.

Expansion and Evolution from SNS Marketing to Retail Marketing

In March 2025, we acquired zenplus Inc., a company specializing in comprehensive event production, and in December of the same year, we acquired shirushi Inc., a company providing strategic consulting focused on EC malls. Consequently, the business domain of the Trenders Group has expanded from traditional SNS marketing to retail marketing centered around EC malls.

With the significant expansion of our business domains and organization as a group, and having evolved into a company where diverse personalities gather more than ever before, we have decided to establish a new group CI and renew our logo to integrate the direction the entire group aims for and to achieve further growth.

Concept of the Symbol Mark and Logotype

<TRENDERS Group Symbol Mark Concept>

The circle drawn from the starting point of "T" embodies the structure of the Trenders Group, which continuously connects various business domains and circulates value. It represents openness in all directions, a system capable of providing value 360 degrees and one-stop – its dynamism and evolution that continues to expand globally. This design is inspired by a globe motif.

<TRENDERS Group and TRENDERS New Logotype Concept>

Based on the idea that "each individual's sensibility becomes strength," this logo design embodies an organizational structure where different individuals move autonomously and overlap, rather than homogenization. To more directly visualize "down-to-earth strength," the typography has been updated to uppercase.

The design is composed of simple straight lines and curves, with slight angle differences given to each character, incorporating the "arrow" concept of the previous logo within these subtle variations. By giving each character a vector and movement towards the upper right, it expresses the organizational image of Trenders where each individual thinks and moves with intention.

It is a logo that is static yet harbors an internal driving force.

<About the Colors>

The color scheme consists of two colors: "Black" and "Blue Gray." Black represents the dense strength born from the intermingling of diverse individuals and businesses. Blue Gray is a color that does not assert itself too much, but quietly brings out the essence and contours of individuality.

Black is adopted as K90% rather than K100%. By including a slight margin, it incorporates expandability and room for the future.

This logo, which stands on its own in monochrome, can be decomposed and expanded according to the situation, taking on color and meaning according to the context of the time. It symbolizes that the Trenders Group itself is an entity that gives "color" to value.

The new group logo and new corporate logo will be progressively applied, starting with the "Trenders Group Site" unveiled today.

Trenders Group Site: https://www.trenders.co.jp

Trenders Co., Ltd.: https://www.trenders.co.jp/top/