SWAG's 'Peach Cola Wash' Selected for 'NEXT BUZZ' by Popular Women's Fashion Magazine

SWAG (Swag), an oral care brand launched by Trickle Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takumu Uegaki), has been selected for the 'NEXT BUZZ' category in the 'Beauty & Life BUZZ AWARD 2026 (first half)' hosted by the women's fashion magazine CanCam.

The 'Peach Cola Wash' is an effervescent mouthwash with a peach flavor that visualizes plaque. Praised for its refreshing sensation, convenient single-use packaging, and stylish design, it has become a popular grooming essential not only for oral hygiene but also for quick refreshment on the go.

*1 Based on acetic acid + sodium bicarbonate

Three Key Features of the Trendsetting 'Peach Cola Wash'

Developed as a 'portable charm' for everyday oral care, the 'Peach Cola Wash' is a single-use, effervescent*1 mouthwash designed for easy, anytime use.

① Sweet and Refreshing Effervescent Peach Flavor

Combining a gently sweet and mild peach taste with the crisp sensation of effervescence*1, it delivers a pleasant refreshing experience.

Upon use, the initial sweetness is followed by the refreshing aftertaste of xylitol, leaving a clean and revitalized feeling.

② A New Experience: Seeing the Dirt

Thanks to its unique design that visualizes plaque after use, it offers a novel oral care experience that enhances the sense of cleanliness.

Additionally, when chilled in the refrigerator before use, it provides an even more refreshing sensation, making it feel like a delicious mouthwash*2.

*2 Not a beverage.

③ Compact Design That Fits in Your Pouch

With its compact, single-use size, it easily fits into bags and pouches, making it convenient to use anytime, anywhere.

The stylish pink-based packaging breaks away from the conventional image of oral care products, designed to be carried like a cosmetic item.

From 'Bad Breath Care' to 'Adult Grooming Essential'

Today, grooming products are valued not only for functionality but also for design and portability. Just as beauty items are carried in pouches, there is growing interest in oral care products that can be easily used outside the home.

SWAG adheres to the brand concept of 'Brushing made freer, made more fun,' focusing not only on functionality for bad breath care but also on scent, design, and portability.

Through its subtly sweet peach flavor, menthol freshness, compact size that fits in a pouch, and stylish, cosmetic-inspired design, SWAG proposes a grooming essential that fits seamlessly into the lifestyle of working adults—a 'portable charm' for everyday confidence.

◾ Product Overview

・Product Name: SWAG PEACH COLA WASH (Swag Peach Cola Wash) ・Launch Date: Gradual release from May 11, 2026 ・Price: 330 JPY (tax included) ・Capacity: 12ml × 5 units ・Available at: Various EC sites, nationwide variety stores, and drugstores

・Usage: Open the package, pour one unit (12ml) into your mouth, swish for about 20 seconds, then spit out. If residue remains, rinse with water. *Please be cautious, as contents may spray upon opening.

・Precautions: Not for ingestion. Discontinue use and consult a doctor if you experience oral abnormalities, allergic reactions such as rashes, asthma, or any other discomfort. Keep out of reach of infants.

◾ About SWAG

SWAG is an oral care brand with the concept: 'So What, All Good. Goodbye, BAD BREATH.' (So what!? It's all good!! Goodbye, bad breath!). The brand offers a range of products including toothbrushes, tongue cleaners, toothpaste, and mouthwash. Inspired by the free and healthy vibe of the West Coast, SWAG features designs that incorporate FSC-certified paper packaging. The toothbrush and tongue cleaner packaging use recycled plastic, reflecting the brand's environmental commitment.

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