FUJIMI × Hello Kitty Dream Collaboration! New Limited Edition 'Apple Flavor' Personalized Protein Released. Update Yourself Every Day.

Tricot Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Toshimi Kato), a member of the Pola Orbis Group, announced that its personalized beauty care brand 'FUJIMI' will launch a collaboration with Sanrio's 'Hello Kitty' on June 1, 2026. The release features a limited-edition 'Apple Flavor' protein and exclusive merchandise. Under the concept 'HELLO! NEW ONE,' the collaboration aims to help users take a step closer to their ideal selves. For those who find protein intimidating, this partnership offers an experience where beauty and health blend into daily life through the charming world of Hello Kitty. Key features include FUJIMI's first-ever collaboration-designed packaging and a 'Starter Set' containing an exclusive shaker and popular flavors. Please note that due to unstable raw material procurement caused by the situation in the Middle East, individual sales of the shaker are currently undecided. The new 'Apple Flavor' is part of the Clear Protein series, offering a refreshing taste similar to apple juice. It contains a blend of whey and collagen protein, providing approximately 17g of protein per serving, along with Vitamin C, iron, and zinc. Additionally, limited-time POPUP events will be held at Yurakucho Marui and Kita-Senju Marui.