Trim Inc. (located in Naka-ku, Yokohama; President and CEO: Yusuke Hasegawa) installed its fully private baby care room, 'mamaro™,' at Oarai Hotel starting May 12, 2026. 'Mamaro' is a fully private baby care room designed for breastfeeding, diaper changing, and changing clothes. Installations have been spreading across commercial facilities, train stations, public facilities, and parks throughout Japan, reaching 900 units installed by December 2025, with a cumulative total of 1.6 million uses. Trim pursues its mission of 'providing a better child-rearing environment' by developing and promoting the installation of these products. It is available for parents with small children (regardless of gender) and for women who need to express milk. It is a portable unit that fits in a one-tatami mat space, and it features software that integrates with a smartphone app to provide real-time status updates. Since it can be locked, it is gender-neutral, and its installation is increasingly seen as part of D&I and SDG initiatives.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: mamaro