Triple Value Co., Ltd., operating Re.BooooN!, launched the 'Fruit Reward Butter Sand' on its online shop. Co-developed with Tsuji Culinary Institute interns, it uses imperfect fruits difficult to sell due to appearance. Made with grass-fed butter and free of artificial flavors, it highlights natural fruit tastes with a light texture. Prices range from 1,836 yen (3 pieces) to 4,536 yen (8 pieces). The initiative aims to reduce food waste while delivering a delicious reward.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Re.BooooN!