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PR TIMES: https://prtimes.jp/main/html/rd/p/000001411.000009786.html

Beauty Brand "bobe" Launches New "Face Wash," a Mild Exfoliating Foam Cleanser

Published May 19, 2026 6:00 PM ・ Updated May 28, 2026 6:08 PM ・ 7 min read ・ Source: PR TIMES

HYBES Inc. will launch "Face Wash," a new product from its beauty brand "bobe," starting June 12, 2026. The formula's key ingredient is "fermented rose honey," which provides a mild peeling effect that gently removes dead skin cells while maintaining high moisture levels. The product is dispensed as a foam from a pump, enabling a time-saving skincare routine. It is priced at 3,960 JPY (tax included). To celebrate the launch, a pop-up event will be held in Nakameguro, Tokyo, on June 13.

HYBES Inc.'s beauty brand, bobe, will release "Face Wash," a new addition to its fermented skincare series, on Friday, June 12, 2026.

Concept bobe has focused on an ingredient derived from fermented rare rose honey. This "fermented rose honey" acts as a mild peeling agent, gently loosening old keratin while maintaining high moisturizing power. The dense foam, which minimizes friction, removes the causes of dullness and supports the skin's natural healthy rhythm.

Product Features ### A Mild Peeling Cleanser for Daily Use The main ingredient, "fermented rose honey," gently cares for old keratin and plugs while preserving moisture.

### Instant Foam, No Lathering Required A pump structure with a triple-layer mesh instantly creates fine foam. This allows for easy facial cleansing even during busy times, contributing to a shorter skincare routine.

### Consideration for Delicate Skin The product is patch-tested and suitable for sensitive skin (*1). Furthermore, it features an additive-free formula, free from 14 specific ingredients (*2), aiming for a gentle user experience.

### Formulated with 8 Beauty Ingredients It contains eight beauty ingredients, including calming components like CICA (Centella Asiatica Leaf Extract) and Houttuynia Cordata Extract, to help with skin inflammation and acne care. Key ingredients include Fermented Rose Honey, Peppermint Leaf Extract, Centella Asiatica Leaf Extract, Houttuynia Cordata Extract, MandarinClear, Cucumber Organic Extract, Lemon Balm Extract RA, and Wa-ISM <Ume>.

*1: This does not guarantee that skin irritation will not occur for all individuals. *2: Free of: Ethanol, mineral oil, petroleum-based surfactants, UV absorbers, parabens, synthetic fragrances, tar dyes, talc, microplastics, silicone, phthalates, PG, gluten, PEG.

New Product Information - Product Name: bobe Face Wash - Price: 3,960 JPY (tax included) - Volume: 100ml

Release Dates - Official Online Store: June 12, 2026 (Fri) 12:00 - Rakuten Ichiba: June 20, 2026 (Sat) 12:00 - ZOZOTOWN: June 21, 2026 (Sun) 12:00

Brand Story: OUR STORY bobe focuses on the life force of 'fermentation' that deepens over time. The brand values the idea of reawakening the skin's inherent health and regaining beauty by loving oneself as is.

Event Information: EVENT & POP UP - Date: June 13, 2026 (Sat) - Hours: 11:00 - 19:00 - Location: Nakameguro Center (3F, 1-30-10 Aobadai, Meguro-ku, Tokyo) *An exhibition for affiliates will be held at the same venue on June 11 (Thu) and 12 (Fri).

About the Brand: ABOUT bobe A clean beauty brand that debuted in October 2023. As its name, derived from "bounce+be," suggests, it aims to provide the joy of feeling uplifted as the skin becomes conditioned. It advocates for "Uncovering"—utilizing and affirming one's natural skin texture—instead of "Covering" imperfections. The brand offers products that nurture a healthy skin foundation through the power of fermentation.

Shops - ZOZOTOWN: https://zozo.jp/shop/bobe/detail/ - Rakuten Ichiba: https://www.rakuten.co.jp/bobe-beauty/

Official Website & SNS - Website: https://bobe.jp/ - Instagram: https://www.instagram.com/bobe.beauty/

Company Overview - Company Name: HYBES Inc. (A TSI Holdings Group Company) - Representative: Takashi Nikaido, President & CEO - Location: Minato-ku, Tokyo

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Source: PR TIMES
Category: New Product
Organizations: ZOZOTOWN