TSK San-in Chuo Television and Asahi Foods Join Forces for Regional Revitalization Project [4th Installment] ["Ramen Goku" Beef Bone Salt Ramen] New Release

TSK San-in Chuo Television (Headquarters: Matsue City, Shimane Prefecture, President: Ryūemon Tabe, hereinafter TSK), a commercial broadcaster, and Asahi Foods Co., Ltd. (Headquarters: Nangoku City, Kochi Prefecture, President: Hiroyuki Takeuchi, hereinafter Asahi Foods), a major food wholesaler, have collaborated on the fourth installment of their joint regional revitalization project. Under the supervision of "Ramen Goku," a popular restaurant located in Yonago City, Tottori Prefecture, they have meticulously developed a product that captures the essence of its signature "Beef Bone Salt Ramen." Sales will commence sequentially in supermarkets and mass retailers within Shimane and Tottori Prefectures starting in early August 2026.

This project aims to accelerate the expansion of demand for agricultural, forestry, and fishery products in the San-in region, develop new products utilizing local resources, and broaden sales channels both domestically and internationally. This is achieved by combining TSK's media operation expertise and content planning capabilities with Asahi Foods' nationwide distribution network and product development strength. Both companies will continue to engage in product and business development, contributing to the revitalization of the regional economy.

*1st Installment "Jelly": https://prtimes.jp/main/html/rd/p/000000077.000086416.html

*2nd Installment "Matcha Daifuku": https://prtimes.jp/main/html/rd/p/000000092.000086416.html *3rd Installment "Tiramisu Daifuku": https://prtimes.jp/main/html/rd/p/000000108.000086416.html

[4th Installment Product Features]

◎ Noodle Characteristics ◎

These are authentic non-fried Chinese noodles made with domestic wheat flour and incorporating whole wheat flour to maximize their aroma. Slow aging and drying processes minimize any off-flavors.

◎ Beef Bone Soup Characteristics ◎

A rich, deep beef bone salt ramen soup, luxuriously made with beef fat, its abundant savory oil whets the appetite. It combines profound umami with sweetness, creating a salty yet impactful and satisfying flavor. It's a soup you'll want to drink to the last drop.

[How to Prepare "Beef Bone Salt Ramen"]

1 Add one bag of noodles to plenty of boiling water (approx. 2 liters) and boil for about 4 minutes.

2 Place the soup base in a bowl and dilute with 300ml of hot water.

*Adjust boiling time according to your preference.

*Gently warming the soup in its bag with lukewarm water will help the beef fat melt, enhancing the flavor.

3 Lightly drain the boiled noodles using a colander and transfer them to the bowl. Add your favorite toppings such as chashu pork and nori seaweed, and enjoy.

"Ramen Goku" Beef Bone Salt Ramen

・Contents: 1 serving (noodles, soup) ・Storage: Room temperature

Serving suggestion example 1-serving package Ramen Goku exterior

[Retailer Information]

Supermarkets, mass retailers, etc., in Shimane and Tottori Prefectures.

Latest information will be distributed on the "TAKUMI no Ippin" SNS "X," operated by TSK San-in Chuo Television.

Address: https://x.com/takuminoippin?s=21

[Mail Order Information]

Scheduled to be sold on the EC site "TAKUMI no Ippin / Rakuten Ichiba Store," operated by TSK San-in Chuo Television.

Address: https://www.rakuten.co.jp/tsk8-shop

[About the Regional Revitalization Project]

TSK is developing a media-mix commerce business, primarily centered around the gourmet mail-order service brand "TAKUMI no Ippin." Meanwhile, Asahi Foods aims to strengthen local production for local consumption and sixth-sector industrialization, possessing a group network that spans the entire country.

Through this collaboration, both companies aim to serve as a hub connecting producers of agricultural, forestry, and fishery products and small and medium-sized enterprises not only in the San-in region but across Japan, striving to achieve the following:

・Expand demand for agricultural, forestry, and fishery products and develop new products utilizing regional resources.

・Expand sales channels for prefectural products nationwide and internationally.

・Boost regional companies and promote sixth-sector industrialization through the creation of new businesses.

・Promote local production for local consumption and local production for external sales.

・Promote media mix by linking television, web, SNS, catalogs, retail media, etc., and disseminate information using AI technology.

[Comment from Mr. Matsuda, TSK San-in Chuo Television Representative]

"My passion is to discover and refine the 'true value' hidden within regional specialties that have not yet received attention, and ingredients that embody the passion and stories of their producers. Then, I want to deliver that brilliance as a masterpiece that creates the future of food, not only to Japanese dining tables but also to global ones, thereby blowing a new wind into the local communities behind them and igniting hope for the future. The 'Ramen Goku Beef Bone Salt Ramen' developed this time is a dish that embodies that very aspiration and hope, made possible through the cooperation of the popular restaurant 'Ramen Goku' in Yonago City, Tottori Prefecture. We hope to continue pursuing the infinite possibilities of food and share that excitement with many people."

*Mr. Matsuda's Profile

San-in Chuo Television Broadcasting Co., Ltd.

Regional Creation Business Bureau, E-Business Department, Merchandiser.

Over 20 years of product development experience. Produced numerous products as a planner at a major general mail-order company (Prime Market listed on the Tokyo Stock Exchange). Subsequently, in the commerce business developed by a Tokyo-based commercial broadcaster with a national network, he was involved from upstream to downstream of the business as a producer, promoting many projects including TV program production, strategy, marketing, product development, logistics, payment, and customer satisfaction. At TSK San-in Chuo Television, he currently leads the commerce business, leveraging his extensive knowledge.

[About San-in Chuo Television Broadcasting Co., Ltd.]

San-in Chuo Television Broadcasting Co., Ltd. (TSK San-in Chuo Television) opened in 1970. It is a Fuji TV affiliate station serving Shimane and Tottori Prefectures. Challenging various business fields as a regional creation company that goes beyond media business, operating under the slogan "We also do TV."

[About Asahi Foods Co., Ltd.]

Asahi Foods Co., Ltd. was founded in 1923. It provides food-related services, including wholesale, product development, and store support. The company also focuses on social contribution activities, supporting local communities and engaging in environmental protection efforts.

[Contact Information for This Matter]

San-in Chuo Television Broadcasting Co., Ltd. Regional Creation Business Bureau E-Business Department

Contact: Matsuda

140-1 Mukaijima-cho, Matsue City, Shimane Prefecture, 690-8666

TEL: 0852-31-0112

FAX: 0852-27-3233