A Drop to Perfect the Finish. 'Finishing Oil' Enhances the Aroma and Flavor of Ingredients Without Altering the Dish's Base Taste.

A drop to perfect the finish.

The "Flavor Oil" series, which proposes a new way of using oil as a "finishing oil" that enhances dishes with the aroma and flavor of the ingredients while leaving the original taste intact, has renewed its label and will be launched on April 1, 2026.

It is sold under the home food brand "Ureshino Lab" developed by Tsuji Oil Mills Co., Ltd. (Headquarters: Ureshinoshinyasho-cho, Matsusaka City, Mie Prefecture; President: Takehiko Tsuji) and will be rolled out sequentially at supermarkets and select food shops nationwide, in addition to the official online site.

Flavor Oil Webpage: https://ureshino-lab.jp/seasoning/flavor-oil/

What is Flavor Oil? It is a seasoning intended to perfect the finish of a dish without altering its original taste.

The Flavor Oil series was developed as a "finishing oil" to be used at the very end of cooking. It comes in 7 varieties: yuzu, wasabi, ginger, porcini mushroom, black truffle, truffle & butter flavor, and smoked. Each adds a lingering finish to the dish through its distinct aromatic and flavor characteristics.

Background: Changing Home Cooking and Needs In recent years, there has been a growing need in home cooking to achieve a satisfying finish without spending too much time and effort. In addition, there is a spreading trend of adding a little twist to deli foods from supermarkets or convenience stores instead of eating them as is. Flavor Oil is utilized not only in home cooking but also for upgrading deli foods as a seasoning that elevates the perfection of a dish through the aroma and flavor of its ingredients simply by drizzling it right before eating, without adding extra cooking steps.

Key Points of the Renewal Previously, Flavor Oil was used for a mix of outdoor and home purposes. With this renewal, we have clarified its use as a "finishing oil" and redesigned it to blend naturally into everyday cooking. The concept is "high quality but unpretentious everyday life." It has been redesigned to be a product that stays close to home cooking while enhancing the satisfaction of the final dish. Note that this renewal only involves a change in the label design; the flavors, prices, and JA(N codes remain unchanged).