"Bringing Miso to the Tables of the Future." - A 150-Year-Old Fukuoka Brewery's Dream of Connecting Fermentation Culture to the World and Next Generations

Tsuru Miso Brewing Co., Ltd. (Headquarters: Yanagawa City, Fukuoka Prefecture; CEO: Motoharu Yoshikai) supports the "April Dream" initiative, which aims to make April 1st a day for sharing dreams. This press release outlines the dream of Tsuru Miso Brewing Co., Ltd.

Tsuru Miso Brewing Co., Ltd. is committed to creating new value for miso through product development and dietary education activities, aiming for miso making that continues to be loved 100 years into the future.

Background of the Dream "Miso" is one of Japan's representative fermented foods, produced and consumed for over 1,300 years. It has long been a staple seasoning on Japanese dining tables.

In recent years, the demand for miso has been growing globally due to the worldwide boom in Japanese cuisine and increasing health consciousness. Miso is attracting international attention as a superfood.

On the other hand, in Japan, miso consumption has been declining due to the diversification of dietary habits. While miso soup was once served at every meal under the traditional "one soup, three dishes" (ichiju-sansai) culture, it is now not uncommon for people to go a whole day without consuming miso.

Miso is a highly nutritious, preserved fermented food that Japan can be proud of globally. That is why we believe it is our mission to pass on its charm and value to the children who will lead the next generation.

Our Efforts So Far We have worked to open new sales channels by developing and selling a variety of products beyond traditional miso, such as seasoned miso and koji amazake.

Since 2021, as part of our brand enhancement, we have entered the "Seasoning Championship" organized by the Japan Vegetable Sommelier Association. We were honored to receive the Grand Prize in the Miso Division three times, in 2022, 2023, and 2025.

Additionally, the press release for our "Fermented Anko Tsuru-no-Houseki" (Fermented Red Bean Paste), launched last year, was selected as one of the Best 101 out of 4,573 entries in the "Press Release Awards 2025" organized by PR TIMES Inc. Our communication efforts have also received high acclaim.

We value our connection with the local community, hosting factory tours for elementary students and conducting miso-making workshops at kindergartens and daycare centers. We continue these activities to convey the appeal of miso and the value of fermentation culture to children.

Regarding global expansion, we began exporting in earnest in 2000 and have since expanded to 25 countries. We actively participate in domestic and international exhibitions to share Japan's fermentation culture with the world and expand our market reach.

Future Initiatives While continuing and evolving our previous efforts, we will explore new possibilities for miso.

Through further expansion of dietary education, we will pass on fermentation culture to the next generation and take on the challenge of developing products and suggesting new ways to enjoy miso that align with modern lifestyles.

Furthermore, we will strengthen our global expansion, aiming to fuse Japanese fermentation culture with the dietary habits of various countries. By connecting with the community, society, and the world, we will continue to take on new challenges with the goal of miso making that will be loved for the next 100 years.

Message from the 5th Generation Owner, Yuji Yoshikai As one who inherits the miso-making tradition preserved by our predecessors, I believe my mission is not only to protect tradition but to evolve it for the next era. I hope miso continues to be a part of people's dining tables and remains a beloved presence across generations and borders. At Tsuru Miso Brewing, we will keep pursuing new challenges while looking 100 years into the future.

Company Profile - Company Name: Tsuru Miso Brewing Co., Ltd. - Representative: Motoharu Yoshikai - Location: 216 Enomaga, Mitsuhashi-machi, Yanagawa-shi, Fukuoka - Business Hours: 9:00 - 17:00 (Closed on weekends and holidays) - Products: Miso and miso-related products - Official Site: https://www.tsurumiso.co.jp