Tsuruya Yoshinobu Co., Ltd. (Headquarters: Kamigyo-ku, Kyoto; President: Shinichiro Inada) announced that starting June 5, 2026, it will relaunch its palm-sized mini-yokan, "IRODORI Yokan," featuring three new Japanese tea flavors. The products will be available at three direct-managed stores that carry the "IRODORI" brand.
Features of "IRODORI Yokan": These three flavors highlight the deliciousness of Japanese tea, which is gaining global attention. The mini-size allows for easy, one-handed consumption without the need for slicing. Despite the size, it maintains the authentic taste crafted by a company with over 220 years of history. With a shelf life of approximately one year and a compact design, it is perfect for souvenirs and gifts.
Three Japanese Tea Flavors: - "Kanbashi Matcha": Uses twice the amount of Uji matcha compared to the standard version. - "Koubashii Hojicha": Features roasted tea powder kneaded into the dough. - "Kaguwashi Genmaicha": Features brown rice tea powder kneaded into the dough.
Product Overview: Product Name: IRODORI Yokan; Price: 324 yen per piece; Release Date: June 5, 2026; Available at: IRODORI Kyoto Station Hachijo-guchi, TOKYO MISE "IRODORI SHOP", and Toranomon Hills store.
FACT BOX
- Source: PR TIMES
- Category: product_launch