tu-hacci Conducts Survey on Summer Loungewear: Need for Balance Between 'Comfort' and 'Body Shaping' Highlighted

tu-hacci, an innerwear fashion brand operated by WaterAir Inc., conducted a survey via its official Instagram account regarding 'Summer Home-wear and Innerwear.' The survey revealed that while women prioritize 'comfortable wear' when choosing summer loungewear, one in four is also concerned about 'body shape loss.' In response, tu-hacci is proposing products such as night bra-integrated dresses that allow for bust care throughout the day and night to solve these summer challenges.

In recent years, driven by inflation and diverse work styles, there has been a movement to rethink how time is spent at home. Particularly in summer, the choice of loungewear and innerwear, which dictates indoor comfort, has become increasingly important. Modern women face a summer dilemma: they want to be comfortable and cool at home, yet they also want to maintain their appearance for unexpected visitors and prevent bust sagging as they age.

In the survey, when asked 'What do you value most in summer loungewear/innerwear?', 51.0% answered 'stress-free comfort.' 'Balance between comfort and body shaping' followed at 20.0%, and 'coolness' at 17.0%, revealing a deep-seated need for both ease and aesthetics. Furthermore, when asked about summer concerns, 'stickiness due to sweat' was the most common at 47.0%, followed closely by 'body shape loss' at 27.0%.

tu-hacci strives to create lingerie that balances strong support, stress-free comfort, and adult-cute designs. To help women cherish their bodies and live comfortably, whether doing chores or on hot summer nights, the brand is proposing its popular night bra-integrated dresses and 24-hour usable night bras as effective solutions.