Twin Engine, Inc. (HQ: Shinjuku, Tokyo; CEO: Koji Yamamoto) and SBI Holdings, Inc. (HQ: Minato, Tokyo; CEO: Yoshitaka Kitao) have signed a basic agreement to form a capital and business alliance to collaborate in IP creation and anime content production.

Background and Objectives

Twin Engine is a production company that integrates all functions related to animation, including planning, production, marketing, and distribution. Under its 'Studio First' strategy, it is one of Japan's largest production groups with 18 studio units. Its original title, 'Chokaguya-hime!', was a massive hit, entering Netflix’s Top 10 for 11 consecutive weeks and exceeding 2.5 billion yen in box office revenue.

SBI Holdings has expanded its 'Neo-Media Ecosystem' globally by acquiring various entertainment companies. This alliance aligns with both parties' strategic objectives to create and cultivate global IPs.

Alliance Details

1. Joint Venture (JV) for Next-Gen IP Creation Combining Twin Engine’s production expertise with SBI’s capital and financial technology to lead the development of original anime IPs for the global market.

2. Maximizing IP Value via the 'SBI Neo-Media Ecosystem' Leveraging high-quality anime IPs through multi-channel deployment via SBI's ecosystem companies.

3. Collaboration with 100 Billion Yen Content Fund Twin Engine will provide professional insights and 'hands-on' sourcing support to SBI’s planned content fund.

4. Accelerating Overseas Expansion Utilizing SBI's global network and hubs to support international streaming, events, and merchandising.

5. Synergy in Digital Media and Events Driving user traffic by linking SBI's digital media platforms with Twin Engine’s portfolio.

6. Promoting Regional Revitalization Collaborating with SBI's regional development network to foster local revitalization.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: BLISSOO / TWIN PLANET / SBI MUSIC CIRCUS