TWOSTONE AIvita Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Katsumi Sakai; hereinafter 'TWOSTONE AIvita'), a group company of TWOSTONE&Sons Co., Ltd., announces the co-hosting of a seminar on Tuesday, June 23, 2026, with Maclogi Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; President: Ryuta Ueda; hereinafter 'Maclogi'), Re-sma Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Yosuke Kimura; hereinafter 'Re-sma'), awoo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Sigo Hayashi; hereinafter 'awoo'), and Vooster Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Shota Mimitsu; hereinafter 'Vooster').
Recently, the rapid adoption of generative AI technologies such as Google's 'AI Overviews' and 'ChatGPT' is transforming user purchasing behavior—from independently searching and comparing products to consulting AI to narrow down options. This dramatic shift is fundamentally changing traditional e-commerce 'winning patterns' such as advertising and SEO. Companies that fail to adapt risk being excluded from AI-generated responses, gradually losing sales.
For many e-commerce businesses, the effectiveness of existing strategies has plateaued, leading to growing confusion and challenges regarding how to approach AIO (AI Optimization) and where to begin.
This seminar is jointly hosted by five companies with the goal of quickly adapting to these rapidly changing market conditions and 'redefining' e-commerce management tactics for the AI era.
Beyond conceptual introductions, the seminar will comprehensively cover the latest 2026 e-commerce strategies across five key areas: data analysis on e-commerce marketplaces, pricing and search ranking optimization, on-site traffic and purchase funnel design, and efficient UGC (influencer) utilization to build trust with minimal effort. Professionals from each field will systematically reveal actionable insights and prioritize practical strategies that can be immediately implemented.
A senior consultant from TWOSTONE AIvita's Marketing Partner Division will take the stage. Under the theme 'Latest EC Consumer Behavior Changes and AIO Strategy Roadmap (June 2026 Update)', they will analyze the ongoing transformation in consumer behavior and present a concrete roadmap for essential AIO (AI Optimization) strategies in future e-commerce management. E-commerce operators facing challenges with new customer acquisition and marketing in the AI era, as well as executives aiming for sales breakthroughs, are strongly encouraged to attend.
<Recommended for>
- Those interested in AI but unsure where to start
- Those whose existing strategies (ads, SEO, SNS) have plateaued and are seeking next steps
- Those aware of AIO's importance but uncertain about prioritizing actions
- Those who attract traffic but fail to convert it into sales, facing challenges with on-site navigation and purchase experience
- Those seeking efficient SNS and UGC strategies that deliver results even with small or part-time teams
Seminar Overview
<Event Details>
- Title
EC Management 2026: Redefining the 'Winning Pattern' for the AI Era
~ Fully Covering Strategy Design, AIO Optimization, Traffic Funnels, and UGC Utilization ~
- Date and Time
June 23, 2026 (Tuesday) 13:00–15:30
- Participation Fee
Free
- Registration Method
Please register via the URL below:
https://maclogi.co.jp/seminar/seminar-20260623/?from=twostone
- Viewing Method
Online streaming via Zoom
※ Viewing instructions will be sent only to registered participants. Please click the URL and enter the seminar room 5 minutes before the start time.
※ If you do not receive the day-of email, please contact ([email protected]).
- Notes
- Please view from a location with strong signal and high-speed connectivity, such as Wi-Fi.
- The program is subject to change without prior notice.
- Participation by competing companies may be declined.
- The access URL will be individually emailed, so participation is limited to the registrant.
※ For multiple attendees, please register individually.
- Co-hosting Companies
Maclogi Co., Ltd.
Re-sma Co., Ltd.
awoo Co., Ltd.
Vooster Co., Ltd.
Speaker Overview
<Details>
- Speaking Time: June 23, 2026 (Tuesday) 14:00–14:30
- Title: [Latest June 2026] Changes in EC Consumer Behavior and AIO Strategy Roadmap
- Speaker: Shota Nakagawa, Senior Consultant, Marketing Partner Division, TWOSTONE AIvita Co., Ltd.
<Speaker Profile>
Began career in financial sales in 2019, then founded NoRush Inc. after a freelance period. Gained experience launching and scaling food and advertising agency businesses, joined Digital Arrow Partners Inc. (TWOSTONE&Sons Group) in 2022. Currently serves as a senior consultant supporting clients from marketing strategy to execution, with the company name changing to TWOSTONE AIvita Co., Ltd. in June 2026.
About Maclogi
- Company: Maclogi Co., Ltd.
- Headquarters: 2-6-50 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture, Fukuoka Daimyo Garden City 10F
- Representative: President Ryuta Ueda
- Founded: November 2017
- Business: E-commerce consulting and web promotion services
- URL: https://maclogi.co.jp/
About Re-sma
- Company: Re-sma Co., Ltd.
- Headquarters: 7-22-17 Nishigotanda, Shinagawa-ku, Tokyo, TOC Building 6F Room 42
- Representative: President Yosuke Kimura
- Founded: April 2021
- Business: Provides 'Smapra (Smart Price)', an AI-powered price research tool for businesses
- URL: https://company.re-sma.com/
About awoo
- Company: awoo Co., Ltd.
- Headquarters: 1-21-1 Dogenzaka, Shibuya-ku, Tokyo, Shibuya Solasta 3F, Business Airport Shibuya Minamidai
- Representative: President Sigo Hayashi
- Founded: February 2018
- Business: Provides AI-powered marketing solutions
- URL: https://www.awoo.ai/ja/
About Vooster
- Company: Vooster Co., Ltd.
- Headquarters: 1-25-11 Ebisu Nishi, Shibuya-ku, Tokyo
- Representative: President Shota Mimitsu
- Founded: July 2025
- Business: Influencer marketing services
- URL: https://vooster.co.jp/home
About TWOSTONE AIvita
Established on June 1, 2023, as a group company of TWOSTONE&Sons Co., Ltd.
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Smapra