Uber Japan, Rakuten Mobile, and U-NEXT Launch Joint Campaign

Uber Japan K.K. (Uber Japan) announced that starting Monday, June 1, 2026, it will launch a three-way collaboration campaign with Rakuten Mobile, Inc. and U-NEXT Co., Ltd. Under this campaign, users can take advantage of special offers on 'Rakuten Strongest U-NEXT,' as well as 'Uber One,' a subscription program that provides benefits for Uber Eats online delivery and Uber ride-hailing services.

Amidst rising prices, this initiative aims to help customers save on essential daily services, including commuting, meal and daily goods ordering, telecommunications, and entertainment. By integrating three leading services in modern life—communications (Rakuten Mobile), entertainment (U-NEXT), and mobility/delivery (Uber Japan)—the partnership aims to support users' daily lives more conveniently and enrichingly.

With 'Uber One,' delivery fees on eligible Uber Eats orders are waived, and service fees on restaurant orders over a certain amount are also set to zero. Additionally, users can earn 10% in Uber One credits on Uber rides, including Uber Taxi. These credits can be used for future Uber rides or Uber Eats orders.

In this campaign, customers who sign up for or change plans to 'Rakuten Strongest U-NEXT' for the first time will receive a total of 5,000 Rakuten points. Furthermore, customers who sign up for both 'Rakuten Strongest U-NEXT' and 'Uber One' for the first time can enjoy 'Uber One' (normally 498 yen/month or 3,998 yen/year, tax included) free for one year.

Rakuten Mobile has been offering 'Rakuten Strongest U-NEXT' since October 2025, allowing users to enjoy video content—including sports, movies, dramas, and music live streams—as well as books on 'U-NEXT' with unlimited data usage.

Additionally, Rakuten Group, Rakuten Payment, and Uber Japan have been developing a strategic partnership since December 2025, and this campaign serves to further evolve this collaboration. The companies aim to continue providing services and experiences that make customers' daily lives more convenient and enriching by leveraging each other's strengths.