Uber Japan Announces Mobility Growth Strategy and New TV Commercial

Uber Japan K.K. held a launch event for its new commercial, "Taxi, at Your Command: Sixth Sense," in Tokyo on Wednesday, June 3, 2026.

At the event, Shiro Yamanaka, General Manager of Uber Japan, explained the current state of the mobility business in Japan and outlined future growth strategies.

Investment and Growth Strategy for Japan Uber Taxi collaborates with over 1,000 taxi partners and provides services across all 47 prefectures in Japan. Yamanaka stated, "Japan is at a turning point where Uber has begun to truly take root as a daily mobility infrastructure," and revealed a plan to invest over $2 billion (310 billion yen) in both mobility and delivery businesses in Japan over the next five years.

Three Factors Driving Growth 1. A Unique Ecosystem with Uber Eats: Approximately one-quarter of first-time Uber Taxi users in Japan come through the Uber Eats app, and the number of users utilizing both services is growing 7.5 times faster than single-service users. 2. Promotion of Powerful Partnerships: The ID integration with Rakuten, which launched in December 2025, has already linked over 1.5 million accounts. Campaigns with JAL and ANA are also being conducted. 3. Service Expansion for All Generations: With the launch of "Uber Teens," "Uber Senior and Simple Mode," and the delivery service "Uber Courier," the company is evolving into an infrastructure that supports daily life.

The investment plan focuses on strengthening incentives for drivers and users, expanding brand awareness, reinforcing support systems, and deepening partnerships. Additionally, the company plans to advance public ride-sharing to solve regional transportation issues and proceed with robotaxi test runs later this year.