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キャンペーン

UCC Launches 'A Happy Cup of LIFE' Project, Promoting the Joy of Cold Brew Coffee

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 14, 2026 10:00 PM ・ Updated Jun 3, 2026 11:42 AM ・ 2 min read ・ Source: PR TIMES

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UCC上島珈琲啟動「A Happy Cup of LIFE」品牌企劃，今夏主推「水淹」冷萃咖啡，並於5月15日推出全新電視廣告，傳遞咖啡帶來的生活幸福感。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000284.000074056.html Distributor: PR TIMES
Published: May 14, 2026

UCC Ueshima Coffee Co., Ltd. is launching a corporate branding project titled 'A Happy Cup of LIFE' starting in May. The project aims to convey the greatness of coffee in daily life. As a first step, the campaign will focus on 'Mizu-ire' (cold brew) iced coffee for the summer, proposing a new way to enjoy coffee bags steeped in water. A new TV commercial will start airing on May 15. UCC highlights that with hotter and longer summers, the demand for iced coffee has increased. They aim to expand the 'Mizu-ire' culture, which offers a clear, sweet taste without the need for boiling water.

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Source: PR TIMES
Category: キャンペーン

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Announced　May 14, 2026 10:00 PM — Distributor PR TIMES
Collected　May 14, 2026 1:32 PM
AI structured & analyzed　May 15, 2026 8:19 PM
Desk-reviewed & published　May 14, 2026 10:00 PM

FAQ

What are the key facts in this article?

UCC上島珈琲啟動「A Happy Cup of LIFE」品牌企劃，今夏主推「水淹」冷萃咖啡，並於5月15日推出全新電視廣告，傳遞咖啡帶來的生活幸福感。

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000284.000074056.html

When was it published?

May 14, 2026

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Washin AI News Desk“UCC Launches 'A Happy Cup of LIFE' Project, Promoting the Joy of Cold Brew Coffee”AI News by Washin Village（和心村）, May 14, 2026. https://aeo.idaeo.ai/ai/ucc-co-jp/en/news/2026-05-14-ucc-launches-corporate-branding-project

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