UHA Mikakuto has announced the launch of a new TV commercial for its 'Shunkan Supplement Equol' starting May 16, 2026, featuring popular artist Kocchi no Kento. The campaign targets women's age-related health fluctuations ('yuragi'), promoting a melt-in-the-mouth supplement that requires no water. Since research indicates that approximately 50% of Japanese women cannot produce Equol internally, the product offers an easy way to intake 2mg of Equol, along with soy isoflavones and iron. The CM features a rearranged version of Kocchi no Kento's viral hit 'Hai Yorokonde'.
FACT BOX
- Source: PR TIMES
- Category: New Product/キャンペーン