Ujiie Bussan Announces Business Expansion Strategy Originating from 'SWITCH WEAR'

Ujiie Bussan Co., Ltd. has announced a business expansion strategy centered around the 'SWITCH WEAR' brand concept. Based on the philosophy 'Style is Creativity,' the brand redefines apparel as a 'switch' to change a person's state of mind, behavior, and interaction with space. The company plans a five-phase expansion, evolving the concept from apparel (WEAR) to interior design (ROOM), architecture (HOUSE), urban public spaces (SPACE), and ultimately to a way of life (BEING). Currently, the company is developing its first lineup of apparel products and plans to expand into brand spatial design and creative media.