氏家物產發表了名為「Zero Spring」的新服務，將品牌設計流程本身重新定義並產品化，提供從發掘企業核心理念到戰略、語言和視覺化的一站式整合方案。同時，他們也推出了針對社群媒體故事設計的「Story Flow」服務。
氏家物產株式會社宣布推出一項重新定義品牌設計流程的新服務「Zero Spring」。這項服務為過去未被命名的「品牌塑造過程」本身賦予了名稱，透過語言、戰略及視覺化的整合設計，貫徹企業各自的理念與獨特性。其核心概念為「Origin First.」，主張品牌並非創造，而是從內部引導出來的。它專注於發掘企業的「WHY」與創始初衷，從企業獨有的源頭來設計品牌，而非追逐潮流。與此同時，該公司也推出了「Story Flow」，一項為Instagram、note和TikTok等日常接觸點設計故事敘述的社群創意服務。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：New Service Launch
常見問題
What is the new service "Zero Spring"?
It is a new brand design service by Ujiie Bussan that treats the entire branding process—from discovering a company's core philosophy to strategy, language, and visualization—as a single, integrated product.
What is the core concept of "Zero Spring"?
The core concept is "Origin First." This means prioritizing the discovery of a company's origin, its 'WHY,' and its core philosophy before developing its language (messaging) and visuals (logo).
How does "Zero Spring" differ from other agencies?
Unlike specialized design or consulting firms, "Zero Spring" provides an end-to-end service that seamlessly integrates strategy, language, and visualization, ensuring a cohesive brand identity.
What is "Story Flow"?
"Story Flow" is a complementary service that designs storytelling experiences for social media platforms like Instagram, note, and TikTok, focusing on creating an emotional journey for the audience.
Why does Ujiie Bussan believe the branding process itself has value?
The company believes that in the age of generative AI, where content creation is becoming easier, the true value lies in the strategic thinking process—how ideas are conceived and drawn from a company's unique source.