April 15 (Tue) Webinar: Discovering 'Reasons to Buy' Through Data – Joint Seminar with Emotion Tech on Voice x Text VoC Analysis

Umee Technologies Inc. (Headquarters: Chofu City, Tokyo, Representative Director: Hirotaka Niino, hereinafter 'Umee'), which develops and provides the insight analysis tool 'Front Agent' that leads to winning strategies using big data from sales meetings, will co-host an online seminar with Emotion Tech Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Yoshimitsu Imanishi, hereinafter 'Emotion Tech') on Tuesday, April 15 at 14:00. The seminar is titled 'Combining Macro "Trends" and Micro "True Feelings" to Discover the "Reasons to Buy": Utilizing Voice x Text VoC Analysis'.

What You Will Gain from This Seminar To create hit products and marketing strategies that deeply resonate with customers, it is necessary to accurately capture their 'latent needs (insights)' that even the customers themselves are not aware of. However, in many companies, the reality is that text data such as surveys and reviews, and voice data from sales meetings and interviews, are managed separately and not fully utilized.

In this seminar, we will unveil a next-generation framework for understanding customers. This framework combines the method of objectively extracting 'overall market trends and important topics' from massive amounts of text data using generative AI, with the method of analyzing 'deep psychological and emotional nuances behind statements' from actual sales meeting and interview voice data.

By driving both the 'macro objectivity' of text analysis and the 'micro deep dive' of voice analysis, we will share a practical approach to eliminating planner bias and finding a definitive 'winning formula' for hit products based on facts.

Seminar Program Lecture 1: The Forefront of VoC Text Analysis - Capturing Consumer Trends with Generative AI x Statistical Analysis Emotion Tech Inc. [Speaker: Kei Umekawa]

Lecture 2: Why Does Your Customer Analysis Not Produce 'Meaningful Results'? 3 'Truly Important Points' in Analysis Seen from the Frontlines of Consulting Umee Technologies Inc. [Speaker: Shojiro Koizumi]

* Seminar themes and speakers are subject to change without notice. Thank you for your understanding.

Event Details Seminar Name: Combining Macro 'Trends' and Micro 'True Feelings' to Discover the 'Reasons to Buy': Utilizing Voice x Text VoC Analysis