Umee Technologies, Inc. (Headquarters: Chofu City, Tokyo; Representative Director: Hirotaka Niino; hereinafter referred to as "Umee"), developer and provider of Insight Analysis™ "Front Agent," which leads to winning strategies with business big data, will co-host an online seminar with Emotion Tech, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yoshimitsu Imanishi; hereinafter referred to as "Emotion Tech") on April 15th (Tuesday) at 14:00. The seminar is titled "Uncover the 'Reasons for Sales' by Combining Macro 'Trends' and Micro 'True Feelings': Utilizing Voice x Text VoC Analysis."

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What You Will Gain from This Seminar To create hit products and marketing strategies that deeply resonate with customers, it is essential to accurately capture "latent needs (insights)" that customers themselves may not be aware of. However, in many companies, text data such as surveys and reviews, and voice data from business meetings and interviews are managed separately and are not fully utilized.

This seminar will unveil a next-generation customer understanding framework that combines a method for objectively extracting "market-wide trends and important topics" from vast amounts of text data using generative AI, with a method for analyzing "deep psychological nuances and emotional undertones" from voice data of actual business meetings and interviews.

By leveraging both the "macro objectivity" of text analysis and the "micro in-depth exploration" of voice analysis, we will provide practical approaches to eliminate planner biases and identify definitive winning strategies for success based on facts.

Seminar Program Presentation 1: The Forefront of VoC Text Analysis: Capturing Trends from a Consumer Perspective with Generative AI x Statistical Analysis Emotion Tech, Inc. [Speaker: Kei Umekawa]

Presentation 2: Why Isn't Your Customer Analysis Yielding 'Meaningful Results'? Three 'Truly Important Points' in Analysis Seen from the Consulting Field Umee Technologies, Inc. [Speaker: Shojiro Koizumi]

※ Presentation themes and speakers are subject to change. Please be aware of this in advance.

Event Overview Seminar Name Combining Macro 'Trends' and Micro 'True

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