Unicorn LLC Launches "Toteluxe," an Innovative Stress-Free Bag!

Unicorn LLC (Address: Yumeterasu 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo; Representative Employee: Shigeo Miyawaki) is launching "Toteluxe," a new concept stress-free bag.

"Toteluxe" received strong support during its crowdfunding campaigns on MAKUAKE and CAMPFIRE, which have now concluded successfully. We are now expanding our business with a new concept: "to eliminate the stress felt when using bags."

【Vision】 Our endeavor is to deliver "stress-free, innovative bags and goods." "Toteluxe" is a new category of bag that has never existed before, allowing users to switch between a tote bag and a backpack in just 3 seconds. It offers "comfort that accompanies adults × texture that satisfies the heart."

Although it is still a small brand, we would be incredibly happy if this bag could "make your daily life a little richer." It is a "new category of bag" that is neither a tote nor a backpack, and we aim to cultivate the value of Toteluxe together with everyone.

【Origin of the Brand Name】 "Luxe" is a French word meaning 'luxury' or 'elegance,' but "Toteluxe" was named not merely to signify luxury or high-end feel, but as "richness that satisfies the heart through quality and meticulousness."

Unicorn LLC identified four points of stress felt when using bags: ① frustration during commuting, ② concerns about TPO (Time, Place, Occasion), ③ tote bag strap slipping, and ④ difficulty putting on a backpack. "Toteluxe" is positioned as a bag that resolves these stresses.

"Toteluxe," the stress-free, innovative bag, aims to resolve stress as follows:

① Frustration during commuting In crowded trains, it can be bothersome and frustrating to hold a backpack in front of you out of consideration for other passengers, and then put it back on your back after getting off. With "Toteluxe," you can carry it as a shoulder bag (tote) inside the train and instantly switch it to a backpack after getting off.

② Concerns about TPO While a backpack might be difficult to use for business, such as when visiting clients, "Toteluxe" has the shape of a tote bag and its specifications allow it to be used confidently as a business bag.

③ Tote bag strap slipping Tote bag straps often slip off one's shoulder due to walking vibrations, but "Toteluxe" shoulder straps are designed to cross at the top of the bag. By wearing them over the shoulder, one strap holds down the other, making it less likely for the straps to slip.

④ Difficulty putting on a backpack Putting on a backpack requires pulling the shoulder back to pass the arm through, which can be painful for those with frozen shoulder or shoulder injuries. "Toteluxe" is designed with the shoulder straps facing outwards, creating more slack and allowing arms to pass through smoothly for easy wearing (recommended by physical therapists).

【Product Specifications】 Product Name / Toteluxe Price / 25,850 JPY (tax included) Size / W420×H300×D130 Color / Black × Dark Navy Volume / 11L Weight / Approx. 1095g Material / Body: Synthetic leather, Handle: Cowhide Country of Origin / China *Toteluxe is patent pending.

【Launch Details】 The launch of "Toteluxe" is as follows:

● Online store information now available on Unicorn official HP https://un1corn.co.jp

● EC Shops Launched on May 13th on Rakuten and Yahoo. Rakuten https://item.rakuten.co.jp/daigo-kuradashi/un1corn01/ Yahoo https://store.shopping.yahoo.co.jp/dyn/08130un1corn01-a.html

【Company Overview】 Company Name: Unicorn LLC Representative: Shigeo Miyawaki Location: Yumeterasu Shin-Koiwa 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo Business Activities: Planning, development, manufacturing, and sales of stress-free bags and goods URL: https://un1corn.co.jp Contact: 03-6812-5414 [email protected]