CLOUD PASS Launches Shopping Cart Functionality for Ticket Sales, Inspired by E-Commerce

The electronic ticketing system 'CLOUD PASS' (operated by Uniaim Inc., CEO: Ushi Haraguchi) has launched a new 'cart function'.

This feature allows users to add multiple event tickets, admission passes, experience tickets, and related products to a single cart and complete the purchase with one payment.

By introducing the familiar e-commerce experience of 'adding to cart and purchasing together' into ticketing, CLOUD PASS aims to improve user convenience and expand sales opportunities for venues and event organizers.

▼ Download free materials about CLOUD PASS here ▼ https://cloud-pass.info/document-request/

Development Background

In online shopping, it is standard to add multiple items to a cart and complete the purchase in a single transaction.

In contrast, ticket sales often require separate purchases for admission tickets, experience programs, and merchandise, forcing attendees to go through multiple checkout processes.

Additionally, venue and event operators often maintain separate e-commerce sites for merchandise or redirect users to different pages after ticket purchase, leading to fragmented sales funnels.

To address these challenges, CLOUD PASS has developed a 'cart function' that consolidates multiple tickets and related products into one cart for a single checkout.

This enables attendees to purchase all necessary items together, while allowing operators to sell both tickets and merchandise on the same site—improving user experience and increasing sales opportunities.

About the Cart Function

With CLOUD PASS's cart function, users can add tickets for multiple events or performances, admission passes, experience tickets, and merchandise to a single cart and complete the purchase in one transaction.

Since both tickets and merchandise can be sold on the same sales site, operators can design flexible sales strategies aligned with their venue or event operations.

This allows buyers to purchase all desired items without navigating to other sites or pages after buying a ticket. This improves the overall purchase experience and promotes add-on sales, increasing average order value.

Usage Flow

©CLOUD PASS

① Select Tickets

Choose desired tickets such as admission or performance tickets and add them to the cart.

② Add Additional Tickets or Products

Add tickets for other dates, experience tickets, or merchandise to the same cart.

③ Review Cart Contents

View all selected items in a list and confirm quantities and purchase details collectively.

④ Complete One-Time Payment

Pay for all items in the cart at once—no need for multiple purchase procedures or payments.

⑤ Purchase Complete – Manage via My Page

All purchased tickets and related products can be viewed and managed collectively from the user's My Page. Purchase history is centrally managed, enabling smooth attendance and usage.

▼ Learn more about the cart function here ▼ https://cloud-pass.info/function/%e3%82%ab%e3%83%bc%e3%83%88/

Key Benefits of the Cart Function

One-Time Consolidated Payment

Reduces purchase friction by enabling payment for multiple items in a single transaction.

Simultaneous Sale of Tickets and Related Products

Sells tickets and merchandise on the same site, unifying the sales funnel.

Improved Buyer Convenience

Allows users to compare and select items, providing a seamless purchasing experience.

Increased Sales Opportunities and Average Order Value

Encourages bundled purchases of related products, supporting upselling and cross-selling.

Cart Function Use Cases

©CLOUD PASS

Admission Ticket + Merchandise

Sell admission tickets and official merchandise on the same site. One-time payment improves convenience and boosts merchandise sales.

Admission Ticket + Experience Content

Bundle admission tickets with workshops or activities. Attendees can purchase all necessary tickets in advance.

Multiple Events or Performances

Add tickets for different events or multiple dates to one cart and purchase them together. Ideal for commercial or multi-venue facilities offering various ticketed experiences on a unified platform.

CLOUD PASS offers over 150 features, including the cart function, seat selection, lottery sales, e-tickets, ticket vending machines, and entry management.

For those considering improving ticketing convenience or reevaluating sales methods, please download our service materials. ▼ Download materials now ▼

https://cloud-pass.info/document-request/

Exhibition Announcement

'CLOUD PASS' will exhibit at 'NEXT BUSINESS EXPO 2026'.

Visitors can experience the full flow from ticket sales to entry management, including the new cart function, seat selection, first-come sales, lottery sales, multi-use tickets, companion registration, reservation tickets, event currency (scrip), ticket vending machine issuance, e-ticket authentication, and inventory management including reissuance and refunds.

Live demos will simulate real-world operations—from online ticket application and cart-based bulk purchase to ticket issuance, authentication, and inventory adjustments in the admin panel—while offering consultation for system integration.

If you're exploring ways to streamline ticketing and visitor management, please visit the CLOUD PASS booth.

Main Features Available for Demonstration

- Cart Function - Companion Registration - Seat Selection & Re-selection - First-Come & Lottery Sales - Multi-Use Tickets & Scrip (Event Currency) - Reservation Tickets - Ticket Vending Machine Issuance & Redemption - E-Ticket Authentication & Entry - Inventory Management (including reissuance and refunds)

【Event Overview】

◼️ Event Name NEXT BUSINESS EXPO 2026

◼️ Dates Day 1: Thursday, July 16, 2026, 10:00–18:00 Day 2: Friday, July 17, 2026, 10:00–18:00

◼️ Venue Tokyo Metropolitan Industrial Trade Center Hamamatsucho Building, 2F–3F South 1-7-1 Kaigan, Minato-ku, Tokyo 105-0022

◼️ Admission Free (pre-registration required) *Some paid content available

◼️ CLOUD PASS Booth Location 【B42】