Unicharm Launches Scented Baby Wipes Inspired by Newborn Scent Research

Unicharm's survey on 'Scent and Memory' revealed that 49% of parents feel happiness when smelling their baby's scent, which acts as a trigger for affection. Based on these findings, Moony introduced its first scented wipes, 'Happy Baby Citrus Scent.' The fragrance incorporates 'nonanal,' a component unique to newborns that evokes cleanliness and peace of mind. Featuring a 4-layer moist sheet for gentle wiping, the product aims to reduce parenting stress and transform diaper changes into positive bonding moments for families.