United Arrows Ltd. will release 'HAMADA UA Lab. Shochu Fizz Pine Punch,' the first authentic shochu product for 'UNITED ARROWS BOTTLE SHOP,' in collaboration with Hamada Syuzou Co., Ltd. on June 5, 2026 (Friday). This initiative marks the first time the shop, which has mainly focused on sake, has expanded its alcohol category to shochu. This product pursues a balance of flavors by using a production method that incorporates milk into the sweet potato shochu manufacturing process. A gorgeous aroma reminiscent of pineapple spreads, and when taken into the mouth, the sweet and sour flavor harmonizes with the unique umami of sweet potato shochu, leaving a rich yet light aftertaste. We propose a style that brings out its individuality by mixing it with carbonated water, making it a drink that is easy for those unfamiliar with shochu to enjoy.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch