United Code Limited, led by Eiichi Saeki, has launched its new podcast program, 'Double Teriyaki Radio Burger' (commonly known as 'Daburaji').
'Daburaji' is a talk content series that covers a wide range of themes to stimulate the intellectual curiosity of modern listeners, including music, science, society, internet culture, urban legends, philosophy, romance, and technology.
Going beyond traditional podcasting, the project aims to create a new generation of audio media that combines the intensity of 'late-night radio' with modern 'SNS viral potential.'
Turning 'Difficult' into 'Interesting' While massive amounts of short-form, sensational information are consumed in the age of SNS, there is a rising global demand for content that encourages deep thought. 'Daburaji' translates complex topics into entertaining formats together with diverse guests, including experts, artists, influencers, researchers, and public figures. Themes include: - Cutting-edge science like black holes and quantum theory - Cultural theory covering music, film, and art - Human psychology in the SNS society - Discomfort and values in modern society - The intersection of internet culture and real society The goal is not just to provide information, but to create an experience that listeners want to share with others.
Aiming to be a 'Cross-sectional IP' 'Daburaji' is not just a podcast; it is an 'IP-based media project' that considers: - Audio streaming centered on Spotify - Discussion formation via YouTube Shorts, TikTok, Instagram Reels, and X - Web media development - Real-world events - Future video content production In the era of short-form videos, the program is particularly well-suited for 'clipping' content and discussing topics with high controversy, making it highly compatible with social media secondary diffusion and user-generated content (UGC).
Personalities Eiichi Saeki A composer and music producer who started his career in London. He specializes in sound design that transcends genres, creating music for films, commercials, fashion, and martial arts events. He has participated in numerous domestic and international projects, including creating the official RIZIN theme. He is currently expanding his activities with a global market perspective.
Donborukan Yamaguchi A singer-songwriter known as the 'living volcano of desire.' Active across genres including anime, commercials, baseball, games, and professional wrestling, he is multifaceted in singing, songwriting, and MC work. He is supported for his unique intensity, humanity, and unpredictableトーク.
Capabilities of United Code Limited United Code Limited is a production company that has handled various domestic and international music, video, and entertainment projects. Its representative, Eiichi Saeki, has been involved in many projects such as official RIZIN theme production, film/stage/commercial music, collaborations with overseas artists, global events, and planning/development in virtual/digital fields. A key strength of 'Daburaji' is the company’s ability to handle everything in-house, including program production, video editing, SNS strategy, music production, creative direction, casting, and global expansion.
Future Developments Looking ahead, the company aims to build a next-generation cultural brand centered on audio media. Initiatives include large-scale collaborations with prominent guests, partnerships with academic and cultural sectors, public recordings, brand tie-ups, original merchandise, overseas content production, and video serialization. The company is actively seeking sponsors and corporate partners for joint projects based on keywords like 'intellectual curiosity,' 'culture,' and 'future-oriented.'
Seeking Sponsors and Partners 'Daburaji' is currently seeking program sponsors and business partners. Beyond traditional advertising, the project allows for multifaceted development, including joint content production, brand collaborations, co-hosted events, SNS promotions, product tie-ups, and branding toward younger and cultural-focused audiences.
FACT BOX
- Source: PR TIMES
- Category: New Product