United Invests in 'WAKA', a Marketing Support and Global IP Expansion Firm Leveraging 'Roblox'

United, Inc. (Headquarters: Shibuya-ku, Tokyo; President and Executive Officer: Tomonori Hayakawa) has invested in WAKA, Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Keita Noda). WAKA operates with the mission of 'sublimating enthusiasm into new value,' creating touchpoints with Gen Alpha and Gen Z by transforming corporate and IP appeal into experiences on Roblox. The company focuses on two main pillars: a branded entertainment business that plans and develops Roblox games for corporate brands, and a content production business that accelerates the global expansion of Japanese IP through game acquisitions and collaborations. Roblox is a massive platform with 380 million monthly active users, and WAKA has quickly built a track record with national clients. United decided on this investment, highly valuing the team's expertise and the market's growth potential. The funds will be used to scale and accelerate both business segments.