Meeting the City as if Living There: Unito Launches Tokyo Local Guide Media 'Tokyo, in Between'

Unito Inc., which operates the 'unito' brand of mid-to-long-term service apartments and hotel residences with approximately 130 buildings and 1,400 rooms nationwide, officially launched the Tokyo local guide media 'Tokyo, in Between' on June 1, 2026. The media aims to share the 'daily life' of Tokyo, which possesses both the excitement of a tourist destination and the comfort of a local neighborhood. Since its founding in 2020, the company has proposed a lifestyle free from location constraints, centered on its 'Re-rent' system, which adjusts rent based on the number of days stayed. The service has surpassed 80,000 members. In May 2024, the company launched the 'unito hotel residence' brand, currently operating 8 buildings with 340 rooms in Tokyo and the Kansai area. According to the Japan Tourism Agency, the average stay of international visitors in 2025 reached approximately 9.5 nights, indicating a growing need for mid-to-long-term stays. In response, the company aims to establish a new standard for stays by proposing experiences that allow visitors to enjoy the 'local' Tokyo. The media will curate and share information on the daily lives of people living in the city, such as local coffee shops, bookstores, and alleys, highlighting unknown charms of Tokyo. The logo design symbolizes the 'in-between' of non-daily tourism and daily comfort, combining handwriting and text to convey the message of designing one's own lifestyle.