UNITY Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shinya Miura; hereinafter 'UNITY') and 'Phantom Siita', an idol group produced by singer Ado active under a retro-horror concept, have launched 'Phantasm', an apparel brand fully produced by the group where the members themselves supervise and model all items.
Pre-order sales for the first collection will begin on Friday, April 3, 2026, at 18:00, exclusively for official fan club members. Original collaboration goods will also be released at the same time. These collaboration goods are available for purchase by anyone, allowing them to experience a part of 'Phantasm's' worldview.
■ Brand Concept
'Stay captivated by us'
The extraordinary moments of being captivated by Phantom Siita. Illusions from your memory appear in your 'not-so-extraordinary' everyday life after falling for those moments.
When you wear 'phantasm', it feels as if a mysterious butterfly has landed on your finger__ May your everyday life shine by having the supposedly unreachable idols on your side. May every day feel as if a spell has been cast upon you.
Will you stay captivated by the imaginary us?
■ Collection details
In this collection, the brand offers 5 apparel items with all members supervising everything from material selection to the finest details of the silhouette.
In the released lookbook, all members serve as models, portraying unique expressions distinctive to 'Phantasm' that differ from those on stage.
[Sales Overview]
● Item lineup: 5 apparel items + Original collaboration goods ● Sales period: Friday, April 3, 2026, 18:00 to Wednesday, April 15, 2026, 23:59 ● Purchase conditions: Purchasing apparel items requires an official fan club membership. Collaboration goods can be purchased by anyone.
PHOTO: Yusuke Yamazaki
■ Official Information
Please check the official website expressing the brand's worldview and detailed information regarding sales from the links below.
'Phantasm' Official Site: https://www.phantasm-phantomsiita.com/ Sales Details and News (Click here for purchase instructions): https://phantomsiita.com/news/detail/302
■ Phantom Siita Profile
An idol group produced by Ado, operating under a retro-horror concept. Their strength lies in performances that fuse singing, dancing, and expression at a high level, drawing attention domestically and internationally with their meticulously constructed worldview and highly perfected stages. In 2024, they held their first solo live concert at the Nippon Budokan, and successfully completed a world tour the following year. They released their major debut single in July 2025 and held their first Japan tour. They are expanding their field of activity, including their first nationwide Zepp tour scheduled for summer 2026.
[Contact for Inquiries regarding this matter] [Secretariat Name] UNITY Inc. Email address: [email protected]
FACT BOX
- Source: PR TIMES
- Category: News