Uokyu's "Kyokasuzuke Uokyu" Revamps Standard Gifts for the First Time in 3 Years! Evolving to Be Easier to Choose in Response to Customer Feedback – While Upholding 112 Years of Tradition, Significantly Expanding Grilled Fish Series to Meet Modern "Time Performance" Needs

Uokyu Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yoshiyuki Hirota) will review the contents and fish composition of its flagship gift product, the Kyokasuzuke Assortment (7 types), and begin sales of a new lineup from April 1, 2026 (Wednesday). Concurrently, the grilled fish series, which can be easily enjoyed by heating in a microwave, has also been expanded with 5 new price points and product configurations. Main Brand "Kyokasuzuke Uokyu" [Official EC Site Top Page] https://uokyu-onlineshop.jp Kyokasuzuke Assortment: https://uokyu-onlineshop.jp/SHOP/174547/314390/list.html Grilled Fish Assortment: https://uokyu-onlineshop.jp/SHOP/295806/295807/list.html

Revamping Kyokasuzuke Assortment and Expanding Grilled Fish Series for the First Time in 3 Years This time, our company has reviewed the contents and fish composition of our assortment products and adjusted their configurations to offer them at more accessible price points. The Kyokasuzuke Assortment, primarily a gift product, has been revamped with a balanced composition for each price range, making it easier to choose according to the purpose and recipient. Furthermore, for the grilled fish series, which can be enjoyed simply by heating in a microwave, we are newly introducing a wider range of price points and product variations in addition to the conventional lineup.

Responding to Diversification of Gift Occasions and Household Environments In recent years, the nature of gift-giving has diversified, requiring product selection to match the recipient's family structure and lifestyle. With the increase in small households and dual-income families, there is a growing demand for "appropriate portions rather than large quantities" and "foods that can be easily prepared." Meanwhile, traditional formal gift demands, such as celebrations, internal gifts, O-chugen (mid-year gifts), and O-seibo (year-end gifts), continue to exist. Against this backdrop, Uokyu has aimed to balance convenience and practicality as gifts by creating a product lineup that is easy to choose according to the recipient's lifestyle.

Details of the Renewed Assortment For the Kyokasuzuke Assortment, the composition has been reorganized around popular fish types, and the balance of contents for each price range has been adjusted. This results in a product design that is "easy to choose by price and clear in content" for gift purposes. On the other hand, for the grilled fish series, in addition to the existing LY-6, LY-9, and LY-12, we have newly added LY-3 and LY-4 as more affordable options. Furthermore, we have established the GY series as an assortment consisting only of the highly requested "Grilled Gindara Kyokasuzuke."

Kyokasuzuke Assortment Kyokasuzuke Assortment A-4: A set configured with easier-to-handle slice sizes and prices based on customer feedback. Kyokasuzuke Assortment A-4: 3,240 yen (tax included) [4 pieces] Base price: 3,000 yen Gindara Kyokasuzuke (medium) 1 Silver Salmon Kyokasuzuke (medium) 1 Minamikagokamasu Kyokasuzuke (medium) 1 Silver Hirame Kyokasuzuke (medium) 1

Kyokasuzuke Assortment C-4: A set configured with basic fish types at an affordable price range. Kyokasuzuke Assortment C-4: 3,780 yen (tax included) [4 pieces] Base price: 3,500 yen Gindara Kyokasuzuke 1 slice Silver Salmon Kyokasuzuke 1 slice Minamikagokamasu Kyokasuzuke 1 slice Silver Hirame Kyokasuzuke 1 slice

Kyokasuzuke Assortment E-4: A set centered around "Gindara," its signature product. Kyokasuzuke Assortment E-4: 4,320 yen (tax included) [4 pieces] Base price: 4,000 yen Gindara Kyokasuzuke 2 slices Silver Salmon Kyokasuzuke 1 slice Minamikagokamasu Kyokasuzuke 1 slice

Kyokasuzuke Assortment E-5: A classic set combining three popular fish types. Kyokasuzuke Assortment E-5: 5,400 yen (tax included) [5 pieces] Base price: 5,000 yen Gindara Kyokasuzuke 2 slices Silver Salmon Kyokasuzuke 2 slices Spanish Mackerel Sake Lees White Miso Pickled 1 slice

Kyokasuzuke Assortment E-7 including "Matsuiika": A varied set where multiple fish types can be enjoyed. Kyokasuzuke Assortment E-7: 7,020 yen (tax included) [7 pieces] Base price: 6,500 yen Gindara Kyokasuzuke 2 slices Silver Salmon Kyokasuzuke 2 slices Silver Hirame Kyokasuzuke 1 slice Spanish Mackerel Sake Lees White Miso Pickled 1 slice Matsuiika Kyokasuzuke 1 piece

Kyokasuzuke Assortment E-9: A comprehensive set featuring a wide variety of fish types. Kyokasuzuke Assortment E-9: 8,424 yen (tax included) [9 pieces] Base price: 7,800 yen Gindara Kyokasuzuke 2 slices Silver Salmon Kyokasuzuke 2 slices Minamikagokamasu Kyokasuzuke 1 slice Silver Hirame Kyokasuzuke 1 slice Cod Kyokasuzuke 1 slice Spanish Mackerel Sake Lees White Miso Pickled 1 slice Matsuiika Kyokasuzuke 1 piece

Kyokasuzuke Assortment E-11: A voluminous set at a price suitable for any ceremonial occasion. Kyokasuzuke Assortment E-11: 10,800 yen (tax included) [11 pieces] Base price: 10,000 yen Gindara Kyokasuzuke 2 slices Silver Salmon Kyokasuzuke 2 slices Minamikagokamasu Kyokasuzuke 2 slices Swordfish Kyokasuzuke 2 slices Spanish Mackerel Sake Lees White Miso Pickled 2 slices Matsuiika Kyokasuzuke 1 slice

Grilled Fish Assortment Grilled Fish Assortment LY-3: 3,672 yen (tax included) [3 pieces] Base price: 3,400 yen Grilled Gindara Kyokasuzuke