UpToU Inc. is pleased to announce that its CEO, Maiko Araki, has appeared in a video lecture as a speaker for the 'Health Management Academy,' a learning program organized by the Japan Health Business Academy (JHBA), delivering a session titled 'Well-being of the Working Generation and Aesthetic Medicine.'

Lecture Overview

Title: Well-being of the Working Generation and Aesthetic Medicine

Program: Japan Health Business Academy (JHBA) 'Health Management Academy'

Category: Frontline of Preventive Medicine and Well-being

Format: Online e-learning (pre-recorded video, approximately 30 minutes)

Distribution: Available exclusively to JHBA members (non-members cannot view; members can watch for free)

Speaker: Maiko Araki, CEO, UpToU Inc.

About the Japan Health Business Academy (JHBA) 'Health Management Academy'

The Japan Health Business Academy (JHBA) is an organization dedicated to cultivating specialized professionals such as Health Business Specialists and Health Management Advisors—individuals equipped with both managerial insight and health medicine expertise. Its membership includes occupational physicians, HR personnel, and corporate health management officers who operate at the intersection of medicine and business. The 'Health Management Academy' is an online lecture series designed to provide these members with practical knowledge from industry practitioners.

Japan Health Business Academy Official Website

Background of the Lecture

JHBA's membership includes physicians such as occupational health doctors, as well as corporate HR and health management officers. Aesthetic medicine is a field that affects not only physical appearance but also self-esteem and mental health. How users make informed decisions amid information asymmetry is a significant learning topic for occupational physicians and HR professionals. UpToU, through its platform 'W/Beauty,' engages daily with users’ treatment records and decision-making processes. The organization was invited to speak from a unique perspective—clinic operations and user decision-making—distinct from that of physicians.

This lecture is categorized under 'Frontline of Preventive Medicine and Well-being,' reflecting a growing recognition of aesthetic medicine not as treatment for illness, but as a preventive and investment domain aimed at enhancing the performance and well-being of the working generation. The lecture also touches on corporate trends of incorporating aesthetic medicine into employee benefits, emphasizing the need for systems that not only provide financial support but also help each employee choose the right treatment for themselves.

Comment from CEO Maiko Araki

'Aesthetic medicine is an area where individuals make their own choices, yet many struggle with decision-making due to information asymmetry. By sharing real-world insights with occupational physicians and corporate HR and health management officers, I hope to help them understand aesthetic medicine correctly within the context of 'well-being for the working generation.''

About 'W/Beauty'

Due to its nature as private-pay healthcare, aesthetic medicine lacks centralized data on treatment names, medications, prices, and physicians. As a result, users often rely solely on information from social media and similar sources for decision-making. 'W/Beauty' is a dedicated AI application for aesthetic medicine that centralizes this information, enabling users to base their decisions on their own personal records rather than others’ experiences, and delivering personalized experiences tailored to each individual.

Service Page

Speaker Profile

Maiko Araki, CEO, UpToU Inc.

With 17 years of experience in beauty and marketing, Araki previously handled PR and marketing at Japan’s largest aesthetic clinic before working across a wide range of marketing and PR roles at both large corporations and startups. She has also served as a lecturer for marketing courses. Having personally undergone numerous aesthetic treatments, she leads her business with dual perspectives—user experience and industry insight.

In February 2024, she founded UpToU Inc., becoming the first entrepreneur from the aesthetic medicine industry to secure venture capital funding. The company has also been selected for Tokyo Metropolitan Government’s startup support program 'ASAC' and a pitch contest hosted by a publicly listed company, receiving funding and ongoing support.

Company Overview

Company Name: UpToU Inc. (UpToU)

Headquarters: 3F, 1-8-1 Nihonbashi-Kayabacho, Chuo-ku, Tokyo

Corporate Website

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  • Source: PR TIMES
  • Category: Event
  • Products / services: W/Beauty