[Featured on TV for 2 Consecutive Months!] The Trending 'Nui-Fuku (Plushie Outfit) Fitting Room' Collaborates with Karaoke 'Uta Hiroba' for the First Time!

Topfort Inc. (Headquarters: Shibuya, Tokyo; CEO: Eisuke Tanigawa; hereinafter 'Topfort'), a company specializing in fan marketing and promotional planning, is pleased to announce a limited-time collaboration with the popular karaoke chain Uta Hiroba at their Ikebukuro Sunshine-dori Annex location, a hub for 'oshi-katsu' (fan activities).

◆ 4-Day Limited Event at Uta Hiroba 'Ikebukuro Sunshine-dori Annex'! The 'Nui-Fuku Fitting Room' will be held for four days only: April 25 (Sat), 26 (Sun), May 2 (Sat), and 3 (Sun), 2026, at Uta Hiroba's Ikebukuro Sunshine-dori Annex. During this event, guests can enjoy dressing up and photographing their 'oshi-nui' (beloved plushies) within the private space of a karaoke room, while enjoying their favorite music and videos. It is a new experiential event where friends can immerse themselves in 'oshi-katsu' without worrying about their surroundings. We invite you to create unforgettable memories through this special time spent with your plushies.

▼ Collaboration Project | Service Details

◆ Japan's First Service Concept: 'Making Plushies Even Cuter' The 'Nui-Fuku Fitting Room' has previously been held as a recurring event in Ikebukuro. Moving forward, we are expanding our reach to bring the 'Nui-Fuku Fitting Room' directly to our customers. By integrating with various spaces such as cafes and karaoke venues, we aim to create 'oshi-katsu' experiences that blend seamlessly into daily life, providing a place where fans can enjoy these activities casually as an extension of their everyday hobbies, rather than just as special events.

▼ Nui-Fuku Fitting Room | Customer Photo Gallery

[How to Visit / Reservation Methods...]