The sports team-certified auction 'HATTRICK Auction,' operated by Valuence Japan Inc., is hosting the '2026 Kashiwa Reysol SUSTAINABLE UPCYCLE AUCTION' in collaboration with Kashiwa Reysol. Kashiwa Reysol is a J1 League professional soccer club based in Kashiwa City, Chiba Prefecture. The club promotes sustainable initiatives, such as environmentally friendly stadium operations and the adoption of uniforms made from recycled polyester. In this auction, the 2nd uniform pants worn by players during the 2025 season will be upcycled into shoulder bags, and visual banners displayed at the stadium will be upcycled into tote bags. By adding new value to items that would otherwise reach the end of their utility after the season, the project aims not only to reduce waste but also to connect the memories and sentiments of fans and supporters to the future.

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  • Source: PR TIMES
  • Category: sustainability_news