Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "Value way."

Value way (hereinafter referred to as "the Company") is developing a coffee value chain visualization platform that connects the entire supply chain from producers to consumers, with the goal of "realizing a future where everyone can continue to enjoy delicious coffee in 2050." We have now begun inviting participants for the beta version. Due to climate change, the uncertainty of coffee procurement is expected to increase further in the future. Meanwhile, the coffee supply chain is long and complex, and the reality is that the situation at production sites, environmental risks, and the value of initiatives are not sufficiently shared as coffee circulates.

We view this situation not merely as a lack of information, but as a structural problem where the information and value necessary to protect future procurement are not connected. The beta version, for which we have now started invitations, is a platform for visualizing coffee information on a lot-by-lot basis, treating the entire process from production to consumption as a single flow.

The beta version offers the following functions: - Lot visualization - Procurement storytelling - Forest and climate risk display - Carbon footprint display

Example of Demo Lot visualization

We believe that to protect the future of coffee, we need not only to manage raw materials and data, but also a new common foundation that connects producers to buyers and consumers. As a common coffee infrastructure in the era of climate risk, and as a partner supporting the transition to regenerative coffee, our company will reconnect fragmented information and value.

This beta version is specifically inviting roasters, import trading companies, green bean traders, and other businesses that will collectively support the future of coffee.

Beta Invitation Among businesses that resonate with our vision and are committed to building the future of coffee with us, up to 5 companies will be selected by lottery and offered free use of the beta version for six months. (*The beta version does not offer mobile app usage in producing countries, and there will be periodic version updates.)

Application Method Applications are accepted via our company's contact form. When applying, please describe and propose how you can contribute to realizing the dream of this program through your activities, in addition to expressing your resonance with our business.

Please apply from the relevant section in the form above.

(We are also recruiting business members who resonate with our vision and wish to work with us. If interested, please contact us via the contact form.)

We will continue to visualize the background, environment, value, and stories within the coffee flow, aiming to realize a future where everyone can continue to enjoy delicious coffee in 2050.

Teaser site and contact: https://app.valueway.coffee/

＜Company Profile＞

Company Name: Value way Inc.

Representative: Founder CEO Toshihiro Yagi

Head Office Location: Within Kobe Startup Plaza, 56 Naniwa-cho, Chuo-ku, Kobe City, Hyogo Prefecture

Established: October 1, 2023

Business Activities:

- Greenhouse gas calculation and visualization business across the entire coffee supply chain - Regenerative agriculture support business centered on coffee, carbon credit development support

- Utilization business for unused coffee resources

＜Inquiries regarding this matter＞

Value way Inc.

Contact: Public Relations Department

Email address: contact［@］valueway.coffee

FACT BOX

  • Source: PR TIMES
  • Category: New Product