Tanabe Pharma Accelerates Data-Driven Organizational Transformation by Adopting Veeva's Next-Generation Platform

Veeva Japan announced that Tanabe Pharma has adopted "Veeva Vault CRM," Veeva's next-generation CRM.

Through this system, which serves as an integrated foundation for the sales, marketing, and medical departments, Tanabe Pharma aims to achieve both high-quality customer experience and improved productivity by utilizing a common customer database and AI agents.

Keitaro Shigemasa, Executive Officer, Chief Information Officer and General Manager of IT Digital Division at Tanabe Pharma, stated, "We are committed to enhancing corporate value through the creation of groundbreaking pharmaceuticals. To realize advanced medical information delivery using digital technology as quickly as possible, we adopted Veeva Vault CRM, which offers overwhelming industry performance and continuous functional innovation."

Kiyonobu Kawano, Executive Officer and General Manager of Marketing Division at Tanabe Pharma, added, "Veeva Vault CRM is the only platform where sales, marketing, and medical departments can physically collaborate on one platform with a single database. Furthermore, we believe that seamless integration with Veeva PromoMats and the use of Veeva AI agents will streamline operations across departments and allow us to focus on providing more effective medical information."

Hirotaka Chiba, General Manager of Veeva Japan, commented, "We are honored to support Tanabe Pharma's innovation in the commercial field through Vault CRM and Veeva AI. We are confident that the success of this new commercial strategy will contribute to the further development of the entire pharmaceutical industry in Japan."