Vertex Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuji Kajio) joined the "Association of Companies Creating the Future of Financial Education" as a participating company on March 25, 2026. The association aims to improve national financial literacy. This participation is driven by the increasing importance of asset formation in an era characterized by rising prices, future anxieties regarding social security systems, and diversifying work styles. Vertex will work to disseminate financial education through corporate partnerships. In recent years, individuals in Japan are increasingly required to manage their finances independently. However, Japan's financial literacy level is internationally insufficient, making financial education a critical social issue. In response, the Financial Services Agency established the Japan Financial Literacy Education Center (J-FLEC) in April 2024, based on the "Act on the Provision of Financial Services and the Improvement of the Environment for Their Use." J-FLEC acts as a core institution promoting financial and economic education through public-private collaboration, offering learning opportunities across all age groups. J-FLEC's "Financial Literacy Survey 2025," conducted and published for individuals aged 18 and over nationwide, revealed variations in financial education experience and knowledge levels, indicating persistent challenges in financial knowledge and judgment. Furthermore, the Bank of Japan's "Flow of Funds Statistics (Preliminary) Q2 2025," published in September 2025, showed that household financial assets reached 2,239 trillion yen, with cash and deposits accounting for 1,126 trillion yen (50.3%) of the total. While risk assets like stocks and investment trusts are increasing, the asset composition remains heavily biased towards deposits. Vertex has previously contributed to providing knowledge for asset formation, primarily in real estate, through information dissemination and event participation. The company continuously publishes columns on asset formation and life planning on its website. In 2024, a Vertex employee spoke at the "Asset Formation/Investment Fair 2024" hosted by Nikkei Money, discussing approaches to asset formation, including real estate investment. This participation in the association aims to expand these efforts not in isolation, but through collaboration with multiple companies to reach society as a whole. Vertex Co., Ltd. operates under the corporate philosophy of "Transforming the anxieties of more people into 'dreams' and 'hopes'." It is a comprehensive real estate company providing real estate consulting, planning and development, sales and rental brokerage and management, real estate operation, real estate fund business, non-life insurance agency services, and life insurance solicitation services. Company Profile: Company Name: Vertex Co., Ltd. Headquarters: Sumitomo Fudosan Shinjuku Oak Tower 9F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 163-6009 Japan Branches: Chubu, Kansai, Hokkaido, Kyushu (5 locations nationwide including headquarters) Representative Director: Yuji Kajio Business Activities: Real estate consulting, Real estate planning and development, Real estate sales and rental brokerage and management, Real estate operation, Real estate fund business, Non-life insurance agency services, Life insurance solicitation services. Established: December 7, 2010 Official HP: https://vertex-c.co.jp

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  • Source: PR TIMES
  • Category: 企業発表、業界動向