VIE Inc. (Kamakura, Kanagawa; Representative Director: Yasuhiko Imamura; hereinafter 'VIE') will hold a special collaboration with the 'Souda Kyoto, Ikou' campaign (Green Colors edition) by Central Japan Railway Company (JR Central) during the 'ZEN NIGHT Tofukuji' special night viewing event, co-hosted with Nikkei Inc. at the head temple of the Tofukuji school of the Rinzai sect.
This collaboration includes the sale of discounted tickets for EX service members and special area tickets offering access to usually closed-off zones. Furthermore, a special version of the 'My Favorite Things' song, familiar from the 'Souda Kyoto, Ikou' TV commercial, will be broadcast as 'Neuromusic,' reconfigured using VIE's proprietary technology.
◆ Collaboration Details 1. Discounted Ticket Sales for EX Travel Booking Exclusive discounted tickets (300 JPY off regular advance prices) for EX service members (excluding 'LINE to EX' members).
2. 'Souda Kyoto, Ikou' TVCM Music × Neuromusic The TV commercial song will be reconfigured as 'Neuromusic' and broadcast primarily in the Tsuten-kyo area. In collaboration with Panasonic's 'Sound Gradient' technology, it will create a unique spatial experience.
3. Exclusive Special Area Tickets for EX Service Members Access to normally restricted areas: - Special Observation Platform 'Tsuten-dai': An observation deck overlooking the blue maples of Sentyokukan. - Shoin 'JR Special Rest Area': Access to the normally closed Shoin, featuring Audio-Technica's 'Hotaru' high-end record player in a relaxing environment.
◆ Event Overview - Name: VIE presents ZEN NIGHT Tofukuji - Time: 19:00-21:30 (Reception closes at 21:00) - Location: Tofukuji Temple, Kyoto
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: Sound Gradient