What kind of brand is Mix:tape?

Mix:tape is a new kitchen brand from Vitacraft Japan that proposes the fun of editing your lifestyle, similar to creating your favorite playlist, under the concept of 'Remix Your Life'.

What are the features of the first product, 'riff'?

The 'riff' is a ceramic frying pan designed to be used daily, like a repeated phrase in a song. It features a pop design and easy maintenance.

Where can I purchase Mix:tape products?

Sales of Mix:tape products began in March 2026. You can check details on Vitacraft Japan's official website or at authorized retail stores.

My Playlist. Kitchen Brand 'Mix:tape' Launches, Proposing to 'Remix Your Life'

Published Mar 31, 2026 7:00 PM ・ Updated Jun 28, 2026 8:14 PM ・ 2 min read ・ Source: PR TIMES

Vitacraft Japan Co., Ltd. has launched a new kitchen brand, 'Mix:tape.' As its first product, the ceramic frying pan 'riff' was released in March 2026. With the concept of 'Remix Your Life,' the brand offers playful products to edit your life like creating a playlist.

Vitacraft Japan Co., Ltd. (Headquarters: Kobe City, CEO: Mamoru Imura) has launched a new kitchen brand, 'Mix:tape.' As the first product line, the ceramic frying pan 'riff' was released starting March 2026.

About Mix:tape

The concept is 'Remix Your Life'.

Like creating your favorite playlist,

edit your life with your mood and sensibility.

This brand was born from such an idea.

Not 'this is good enough,' but 'this is what I want'.

Don't just go with the routine, choose for yourself.

Mix:tape is a little different from previous kitchen brands,

proposing pop and playful products.

Ceramic Frying Pan 'riff'

Mix:tape's first product is

the ceramic frying pan 'riff,' based on the concept of 'Ceramic Love'.

A 'riff' is an impressive phrase repeated in a song.

We want it to be something you'll want to repeat unconsciously.

We named it with this thought in mind.

<img src="https://prcdn.freetls.fastly.net/release_image/33839/21/33839-21-61a7447a2df4ddc87d98221efab99fec-1484x1113.jpg?width=1950&height=1350&quality=85%2C65&format=jpeg

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Source: PR TIMES
Category: New Product
Products / services: Mix:tape / riff

My Playlist. Kitchen Brand 'Mix:tape' Launches, Proposing to 'Remix Your Life'

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