Vita Craft Japan Launches New Kitchen Brand 'Mix:tape' Proposing 'Remix Your Life'

Vita Craft Japan Co., Ltd. (Headquarters: Kobe City, Representative Director: Mamoru Imura) has launched a new kitchen brand, "Mix:tape (Mikkusute-pu)". As its first product, the ceramic frying pan "riff (Rifu)" was released in March 2026.

About Mix:tape

The concept is "Remix Your Life."

Just like creating your favorite playlist,

Edit your life with your mood and sensibility.

This is a brand born from that idea.

Not "This is fine," but "I like this."

Don't just go with the routine; choose for yourself.

Mix:tape offers pop and playful products, slightly different from existing kitchen brands.

Ceramic Frying Pan "riff"

The first product from Mix:tape is the ceramic frying pan "riff (Rifu)" with the concept of "Ceramic Love."

"Riff" is an impressive phrase repeated within a song.

We named it with the desire for it to be something that you want to repeat.

Ceramic Love

riff is a ceramic frying pan.

Ceramic is no longer special; it's just one option.

Therefore, explanations like "safety" and "gentleness" are deliberately omitted here.

Its benefits, how to use it, its charm.

Even its little quirks. For those who know, it's already a given.

The frying pan chosen by Ceramic Lovers. That is riff.

Design

Available in two colors: Ash Rose and Pearl Gray. Choose by style, or by neutral.

The interior is a light white, characteristic of ceramic. Rivets have been eliminated for a clean finish.

The color coating extends to the bottom exterior,

so your chosen color is clearly visible from any angle.

The handle is made of stainless steel.

A touch of tension is added to the playfulness.

Lineup

Ash Rose

riff Frying Pan 20cm Ash Rose

Inner diameter 20.0cm / Depth 4.8cm

5,500 yen (Tax-excluded price 5,000 yen)

riff Frying Pan 26cm Ash Rose

Inner diameter 26.0cm / Depth 5.6cm

6,600 yen (Tax-excluded price 6,000 yen)

riff Wok 24cm Ash Rose

Inner diameter 24.0cm / Depth 6.5cm

6,600 yen (Tax-excluded price 6,000 yen)

riff Egg Pan Ash Rose

Length 20.0cm x Width 15.0cm / Depth 3.2cm

6,050 yen (Tax-excluded price 5,500 yen)

Pearl Gray

riff Frying Pan 20cm Pearl Gray

Inner diameter 20.0cm / Depth 4.8cm

5,500 yen (Tax-excluded price 5,000 yen)

riff Frying Pan 26cm Pearl Gray

Inner diameter 26.0cm / Depth 5.6cm

6,600 yen (Tax-excluded price 6,000 yen)

riff Wok 24cm Pearl Gray

Inner diameter 24.0cm / Depth 6.5cm

6,600 yen (Tax-excluded price 6,000 yen)

riff Egg Pan Pearl Gray

Length 20.0cm x Width 15.0cm / Depth 3.2cm

6,050 yen (Tax-excluded price 5,500 yen)