VITURE holds first-ever sale on popular "Luma" XR glasses series in conjunction with Amazon Prime Day, with discounts up to 30%

Next-generation XR brand VITURE Inc. (Headquarters: California, USA, Representative: David Jiang) will hold a limited-time sale from July 7, 2026 (Tue) 0:00 to July 13, 2026 (Mon) 23:59, coinciding with the "Amazon Prime Day Early Access Sale" and "Amazon Prime Day." The popular "VITURE Luma" series of XR glasses (Luma Ultra/Luma) will be on sale for the first time. In addition to the XR glasses themselves, popular accessories such as the Pro Neckband and Pro Mobile Dock will be included, with discounts of up to 30%.

In addition, a commemorative giveaway campaign to win a Luma series product for a total of 8 lucky winners will be held simultaneously on X and Instagram during the sale period.

"Luma" Series, First Sale

The "Luma" series, which has only been sold at full price until now, will be on sale for the first time. This is an opportunity for those interested in XR glasses but hesitant to purchase to start experiencing VITURE's visual experience in a more accessible way.

No need to find space for a display anymore.

Your own large screen without a TV or projector.

With the Luma series, you can get a large screen with just one pair of glasses, even if you don't have space for a large TV or projector. The Luma Ultra projects a virtual screen equivalent to 152 inches, and the Luma projects a virtual screen equivalent to 146 inches, allowing you to carry your own "large personal screen" that doesn't require a specific location, whether in a small room, a hotel room on a business trip, or in a car during transit.

The Luma series is equipped with a diopter adjustment dial, supporting up to -4.0D for Luma Ultra and up to -6.0D for Luma. Within this range, you can watch without glasses, and when sharing with family or friends, no additional lenses are needed; simply turn the dial to adjust to each person's vision.

Simply connect to smartphones, Nintendo Switch/Nintendo Switch 2, PCs, Steam Deck, etc., and enjoy movies, games, 3D video, and multi-screen work with just one pair of glasses.

Eligible Products and Sale Prices

Eligible products include the "Luma Ultra" and "Luma" models, as well as popular accessories.

⚫︎ XR Glasses

Product

Regular Price

Sale Price

Discount Rate

Key Specifications

VITURE Luma Ultra XR/AR Glasses

89,880 yen

75,800 yen

15%

152-inch equivalent / 52° Field of View / Max 1500 nits / 1200p, 120Hz / Sony Micro-OLED / RGB + Dual Depth Camera / 6DoF + Hand Gesture Support / Diopter Adjustment Max -4.0D / Multi-stage Tilt Mechanism / HARMAN Audio

VITURE Luma XR Glasses

64,880 yen

54,800 yen

15%

146-inch equivalent / 50° Field of View / Max 1000 nits / 1200p, 120Hz / Sony Micro-OLED / Diopter Adjustment Max -6.0D / AAC Audio / Direct USB-C Connection

⚫︎ Accessories

Product

Regular Price

Sale Price

Discount Rate

Description

VITURE Pro Neckband (12GB RAM + 256GB Storage)

59,980 yen

47,980 yen

20%

An Android smart device worn around the neck. When combined with XR glasses, it allows for video viewing and cloud gaming without connecting a smartphone or PC.

VITURE Pro Mobile Dock

21,800 yen

17,440 yen

20%

Play games like Nintendo Switch 2 on a large screen. Supports simultaneous output to two glasses.

VITURE x 8BitDo Ultimate Mobile Game Controller

10,980 yen

9,330 yen

15%

A dedicated controller for enjoying Android mobile games on the large screen of XR glasses.

*The main products listed in this release are up to 20% off, and other accessories (charging adapters, various cables, lens hoods, dock covers, etc.) are up to 30% off. Please check each sales channel for details.

*All prices include tax.

Sale Overview

Period: July 7, 2026 (Tue) 0:00 - July 13, 2026 (Mon) 23:59

Eligible Products: VITURE Luma Ultra/Luma, VITURE Pro Neckband, VITURE Pro Mobile Dock, VITURE x 8BitDo Ultimate Mobile Game Controller, and others.

Sales Channels: Amazon (VITURE JP direct store), VITURE official website, Rakuten Ichiba, Yahoo! Shopping, and major electronics retailers nationwide (Yodobashi Camera, Bic Camera, Yamada Denki, Joshin, Edion) will simultaneously hold the sale.

*Sales end when stock runs out.

*Sale details (eligible products, prices, period, etc.) are subject to change or cancellation without notice.

Purchase Links

VITURE Luma Ultra XR/AR Glasses

Official Website: https://www.viture.jp/product/viture-luma-ultra-xr-glasses

Amazon: https://www.amazon.co.jp/dp/B0GCZMGP1T

Rakuten Ichiba: https://item.rakuten.co.jp/trend-tech/4571344151520/

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/softbank-selection/4571344151520.html

VITURE Luma XR Glasses

Official Website: https://www.viture.jp/product/viture-luma-xr-glasses

Amazon: https://www.amazon.co.jp/dp/B0FFT61X6F

Rakuten Ichiba: https://item.rakuten.co.jp/trend-tech/4571344151513/

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/softbank-selection/4571344151513.html

Accessories (each store page)

VITURE Official Website: https://www.viture.jp/

Amazon (VITURE JP direct store): https://www.amazon.co.jp/stores/page/B23ED1B2-3E50-4683-970B-48C65BECDD9C/

Rakuten Ichiba: https://item.rakuten.co.jp/trend-tech/c/0000000912/

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/softbank-selection/search.html?p=VITURE

Luma Series First Sale Commemorative | Present Campaign Held Simultaneously

To commemorate the sale, a giveaway campaign will be held where 8 lucky winners will receive a Luma series product.

Prizes (X/Instagram each lottery): Grand Prize = VITURE Luma Ultra XR/AR Glasses (1 winner) / First Prize = VITURE Luma XR Glasses (3 winners) (Total 8 winners)

Campaign Period: July 7, 2026 (Tue) 9:00 - July 13, 2026 (Mon) 23:59

Campaign Channels: X (@viturejp) / Instagram (@viture_jp)

How to Enter (X): Follow @viturejp and repost the target post. Reposting or commenting with "What you want to achieve with the Luma series" will increase your chances of winning.

How to Enter (Instagram): Follow @viture_jp and like + comment on the target post.

*The prizes (VITURE Luma Ultra XR/AR Glasses, VITURE Luma XR Glasses) are manufacturer-refurbished models. Please be aware of this in advance.

About VITURE

VITURE is a next-generation XR + AI brand from California, USA. It holds over 50% market share in the US XR glasses market (IDC survey, Q4 2024) and develops an ecosystem of products centered around XR glasses to upgrade daily entertainment, gaming, and work.

Company Information

Headquarters: Los Angeles, California, USA

Representative: David Jiang

Established: 2021

Business Activities: Development, manufacturing, and sales of XR glasses, AI assistants, and immersive software

Official Website (Japan): https://www.viture.jp/

Inquiries Regarding This Matter

Contact for inquiries regarding this release

VITURE Inc. PR Team

E-mail: [email protected]

Trademarks

Amazon is a trademark of Amazon.com, Inc. or its affiliates.

Nintendo Switch and Nintendo Switch 2 are trademarks of Nintendo.

Steam Deck is a trademark or registered trademark of Valve Corporation in the United States and other countries.

Android is a trademark of Google LLC.

Sony and SONY are trademarks or registered trademarks of Sony Group Corporation.

8BitDo is a trademark or registered trademark of 8BitDo.

Other company names and product names mentioned are trademarks or registered trademarks of their respective companies.