VOISING Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Naiko, hereinafter: VOISING) announces that its 2.5D idol group 'Ireisu' has launched a "Location Filming Project" and "Local CM Project" to promote the charms of regions across Japan, coinciding with the start of their nationwide tour "Ireisu Summer Tour 2026 Irregular Vacation -Colorful Street-" to be held this summer.

The "Nationwide Ireisu Color Operation," a major project for Ireisu this summer, aims to color the entire country with Ireisu's presence through the tour and these initiatives. As part of the location filming project, members will visit tour venues to experience local gourmet food, culture, and tourist spots, with footage to be sequentially released on the "Ireisu Official YouTube Channel." Furthermore, to share the discovered local charms with a wider audience, "Local CMs" planned and performed by the members themselves will be produced and sequentially aired on digital signage around stations nationwide.

From Being Supported to Becoming "Partners Walking Together Towards Dreams"

The "Nationwide Ireisu Color Operation" was conceived from the members' desire to "let more people nationwide know about Ireisu and deepen connections with fans" as they continue their activities towards the goal of performing at Tokyo Dome. This large-scale project will color the entire summer.

By not only visiting for live performances but also by members deeply understanding and promoting the charms unique to the regions where fans live, the aim is to build a relationship akin to partners who share dreams and walk together, moving beyond the previous dynamic of "being supported."

Location Videos Visiting 13 Cities Now Sequentially Released!

As a first step towards realizing this vision, a location filming project was conducted where members visited various locations across Japan ahead of the tour. The members will learn about and promote the charms of each region through experiencing local gourmet food, tourist spots, and interacting with local people.

The Ireisu Official YouTube Channel is sequentially releasing location videos from the 13 cities the tour will visit. The videos will showcase the members' diverse and engaging experiences as they tackle the culture and famous sites of each area.

Location Video "Nationwide Ireisu Color Operation" Kanto-Chubu Edition

"Location Stickers" are given as souvenirs to facilities and shops visited during filming. When visiting tour venues in each region, please also pay attention to the spots introduced in the location videos and places the members actually visited, and enjoy them as an opportunity to experience the local charm. "Location Stickers" that were distributed are also available for sale at each live venue.

Leader Naiko's Hometown Revealed for the First Time

In this project, leader Naiko's hometown is revealed for the first time as Yamaguchi Prefecture. During the location filming in Yamaguchi Prefecture, members visited Naiko's alma mater, and he introduced the region where he was born and raised to the other members. The content focuses on promoting the local charms while visiting places familiar to him.

Furthermore, for members who have publicly announced their hometowns, each member acts as a local guide, introducing the charms of the towns they are familiar with to the other members. They explore tourist spots and gourmet food unique to each region, delving deeper into their appeal.

"Nationwide Ireisu Color Operation" Kansai-Chugoku-Kyushu Edition Preview

"Local CMs" Planned and Performed by Ireisu Begin Airing Nationwide

To further share the charms of each region discovered through their travels and to deepen connections with fans nationwide, local CMs will be aired on digital signage around stations across the country.

The CMs are produced with different content for each region, with configurations tailored to the appeal of each area, such as members from the region primarily introducing its charms.

When visiting tour venues, please also pay attention to the region-limited CMs along with the location videos.

[List of Airing Locations and Periods]

Digital signage around major stations in each city will be sequentially rolled out according to the following schedule.

Area

Display Period

Kumamoto

7/1 - 7/31

Yamaguchi

7/1 - 7/31

Saitama

7/6 - 7/12

Fukuoka

7/13 - 7/19

Hiroshima

7/20 - 7/26

Shizuoka

7/20 - 8/2

Aichi

8/3 - 8/9

Sendai

8/3 - 8/9

Iwate

8/10 - 8/16

Osaka

8/10 - 8/16

Hokkaido

8/17 - 8/23

Niigata

8/31 - 9/6

*Please refrain from inquiring with station staff.

About Ireisu

"Ireisu (Irregular Dice)" is a 2.5D idol group belonging to VOISING, formed on October 9, 2020. They are active daily, focusing on online content such as "Utattemita" (cover song) videos, original songs, variety projects, and live streams, while continuously expanding their activities to include real live performances and corporate collaborations.

In February 2024, they achieved their long-held goal of performing at the Nippon Budokan. Furthermore, on November 30 (Sat) and December 1 (Sun), 2024, they held their first dome performances over two days at Belluna Dome. In the summer of 2025, they will hold their first nationwide arena tour as Ireisu, attracting approximately 90,000 attendees. In the summer of 2026, they are currently holding a tour visiting 14 venues in 13 cities nationwide.

Members

<Left> Top: -hotoke-

Middle: Sho

Bottom: Riura

<Right> Top: If

Middle: Yusuke

Bottom: Naiko

Company Overview

Company Name

VOISING Co., Ltd.

Representative

Naiko

Location

Hamamatsucho Daiya Bldg. 2F, 2-2-15 Hamamatsucho, Minato-ku, Tokyo

Established

October 2022

Affiliated Groups

Ireisu (https://ireisu.com/) StarPola (https://starpola.com/) ChronoNova (https://chronoreverse.com/) Black Flap (https://blackflap.com/)

Business Activities

Idol support business, live production business, merchandise production business, music production business, video production business

FACT BOX

  • Source: PR TIMES
  • Category: Event